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Internet Traffic Mastery

Internet Traffic Mastery. How to drive traffic to your website. Our top five strategies. Andrew and Daryl’s Internet Traffic Theory 101. Internet Traffic Mastery. Our Story Our Rules. Internet Traffic Mastery. Strategy 1st Tactics 2 nd. Internet Traffic Mastery. The List.

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Internet Traffic Mastery

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  1. Internet Traffic Mastery How to drive traffic to your website

  2. Our top five strategies Andrew and Daryl’s Internet Traffic Theory 101

  3. Internet Traffic Mastery Our Story Our Rules

  4. Internet Traffic Mastery Strategy 1st Tactics 2nd

  5. Internet Traffic Mastery The List

  6. Internet Traffic Mastery The DANGER of One

  7. Internet Traffic Mastery Traffic Triangle Three elements of traffic success Timely Targeted Trusting

  8. Internet Traffic Mastery REMEMBER Everyone is not your client

  9. Internet Traffic Mastery Right Person Right Place Right Time

  10. Internet Traffic Mastery Do Not Expect the Tactic to do More than it can do.

  11. Internet Traffic Mastery The only Three Actions we want them to take Register Interest Buy the Product Refer others

  12. TrafficTactics Joint Ventures Adwords Speaking Affiliates Publicity SEOSpeaking opportunities Offline advertising Google (free and paid) Blogs Podcasts Co-registration Word of mouth Direct mail Lumpy Mail Ebay Teleseminars Ad to Free Report Offline advertising Voice Broadcast Fax Broadcast Emails TV Radio Newspapers Banner ads

  13. Traffic Tactics All traffic strategies are equal. But some are more equal than others!

  14. Internet Traffic Mastery

  15. Our Top Six Tactics 1. Joint Ventures 2. Adwords 3. Speaking 4. Affiliates 5. Publicity 6. SEO

  16. Internet Traffic Mastery Black Hat Vs White Hat

  17. Internet Traffic Mastery Internal VS External Prospects

  18. Two types of Marketing Marketing - External Prospect Free list Marketing - Internal Prospects Paid list

  19. Internet Traffic Mastery You must know your metrics

  20. Internet Traffic Mastery You must set KPIs

  21. Internet Traffic Mastery Key Performance Indicators allow you to measure your progress towards your goals. • KPIs need to be clear and measurable • KPIs should be measured against steps in the your process.

  22. Internet Traffic Mastery If You Can’t Measure It You Can’t Manage It

  23. The Secrets of Conversion

  24. Secrets of Conversion Timely Targeted Traffic Triangle Trusting + MMC Multiple Media Contact

  25. Secrets of Conversion Online + Offline

  26. Secrets of Conversion Going Offline WHY?

  27. Secrets of Conversion % Conversion

  28. Secrets of Conversion $ Per Lead

  29. Secrets of Conversion Relationship Relationship Relationship

  30. Our top six strategies Joint Ventures

  31. Joint Venture Agreements (JV partner is list owner) Model 1 – regular stream of customers A: “Prescribe” membership as part of service

  32. Joint Venture Agreements (JV partner is list owner) Model 1 – regular stream of customers B: Include 1 month free membership in big pack

  33. Joint Venture Agreements (JV partner is list owner) You have some exciting new messages Model 2 – JV has existing email list C: Mini / soft product launch

  34. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list D: Email series driving traffic to site

  35. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list E: Email series inviting clients to event

  36. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list F: Teleseminar

  37. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list G: Provide DVD or other gift with sale

  38. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list H: Interview, both lists, offer

  39. Affiliate Marketing • “Sell” your membership site to affiliates • Make it easy for them to join and explain how to do it • Provide marketing content for them to ensure they effectivelymarket your site online and offline • Don’t be stingy with the commission • List FAQs • Ensure they can track success • Keep in contact!

  40. Affiliate Marketing Affiliate Networks • Affiliate Fuel – www.affiliatefuel.com • Affiliate Traders – www.affiliatetraders.com • Clickbank – www.clickbank.com • ClickxChange – www.clickxchange.com • clixGalore – www.clixgalore.com • Commission Junction – www.commissionjunction.com • Linkshare – www.linkshare.com • ReferBack – www.referback.com

  41. Affiliate Marketing

  42. Speaking Gigs Structure of a presentation • Capture audience attention • Build credibility and rapport with your story • Identify and aggravate the problem • Show the audience what’s possible for them • Give content • Make offer with urgency, guarantee and overwhelming value

  43. Speaking Gigs Organising a Speaking Gig • Getting speaking gigs • How to get the gig • When to turn a gig down • How the money works • Different JV arrangements • Expected conversion rates • Fulfillment, stick letters • Etiquette—scooping the database

  44. WELCOME Mike Rhodes Adwords Traffic

  45. WELCOME Alexei Kouleshov Search Engine Optimisation

  46. Thankyou

  47. Offline Marketing Advertisement toFree Report Model

  48. Offline Marketing Free Report reveals 10 secret ways to save big money on your taxes. Find out what the Tax Dept doesn’t want you to know! Call toll-free 1-800-000-000, 24 hours for a Free Recorded Message to get your Free Copy of this Hot New Report NOW!

  49. Offline Marketing Business Owners – Do You Know the Jealously Guarded Secret that will let you Spit in the Face of Recession? Call Toll Free 1800 555 111, 24 hours for a FREE RECORDED MESSAGE! Get your FREE Eye-Opening Report that could Save you Thousands!

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