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Pharos University In Alexandria Faculty of Mass communication

Pharos University In Alexandria Faculty of Mass communication. International Communication Week :10 Lecture :10 B y: Dr : Zenat Abou Shawish 2013 . Assessment.

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Pharos University In Alexandria Faculty of Mass communication

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  1. Pharos University In Alexandria Faculty of Mass communication International Communication Week :10 Lecture :10 By: Dr: ZenatAbouShawish 2013

  2. Assessment 2- Disadvantages of international Communication or Global media

  3. (in terms of recipient)

  4. 1- The relationship between source and receiver is usually unambiguous. The public is under the direct control of the communicator

  5. 2- The contents of the communication needs arise from the public, information will be processed so as to meet those needs

  6. Global media 3- · Professionalization substantial media specialists have a negative effect because messages are institutions providing guided by criteria eficientei

  7. 4- · Turn the sensational newspaper

  8. 5- · Distorted perceptions of real world

  9. 6- Create (sometimes unintended) models false, “bad”, the public is exposed, but not able to select and process information (children, sick, etc..)

  10. 7- · The message, however objective he is distorted since the source (bias creator)

  11. 8- Post effects depending on the nature of cognitive, affective and behavioral

  12. 9- Can easily induce certain types of public misinformation

  13. 10- Produces changes, facilitate or strengthen the opinions or beliefs that may be wrong, dangerous social, etc..

  14. 11- Handles audiences by changing, changing contextual an event, news, etc..

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