140 likes | 266 Views
Pharos University In Alexandria Faculty of Mass communication. International Communication Week :10 Lecture :10 B y: Dr : Zenat Abou Shawish 2013 . Assessment.
E N D
Pharos University In Alexandria Faculty of Mass communication International Communication Week :10 Lecture :10 By: Dr: ZenatAbouShawish 2013
Assessment 2- Disadvantages of international Communication or Global media
1- The relationship between source and receiver is usually unambiguous. The public is under the direct control of the communicator
2- The contents of the communication needs arise from the public, information will be processed so as to meet those needs
Global media 3- · Professionalization substantial media specialists have a negative effect because messages are institutions providing guided by criteria eficientei
4- · Turn the sensational newspaper
5- · Distorted perceptions of real world
6- Create (sometimes unintended) models false, “bad”, the public is exposed, but not able to select and process information (children, sick, etc..)
7- · The message, however objective he is distorted since the source (bias creator)
8- Post effects depending on the nature of cognitive, affective and behavioral
9- Can easily induce certain types of public misinformation
10- Produces changes, facilitate or strengthen the opinions or beliefs that may be wrong, dangerous social, etc..
11- Handles audiences by changing, changing contextual an event, news, etc..