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Service Creation & Mgmt System Product Overview

Service Creation & Mgmt System Product Overview. What is Starvision’s SCMS?. A sophisticated TINA based software system which enables service providers to rapidly create and deploy differentiated, value added services on their broadband packet network(s). Complex Call Services. Multimedia

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Service Creation & Mgmt System Product Overview

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  1. Service Creation & Mgmt SystemProduct Overview Starvision Multimedia - 13/09/2014 - 2

  2. What is Starvision’s SCMS? A sophisticated TINA based software system which enables service providers to rapidly create and deploy differentiated, value added services on their broadband packet network(s) Complex Call Services Multimedia Conferencing Media On Demand Scheduled Connectivity Disaster Recovery Multiple Services FCAPS Partitions Starvision Multimedia - 13/09/2014 - 3

  3. Features • network connected, 19” rackmounted SUN server(s) • TINA-C based, object-oriented services software Provides Managed and Controlled Services for all Stakeholders. • Conference services -quad-split, full continuous view, multicast, broadcast • Session services - conductorship, local and remote device control, help • Resource management services - CUGs, WEB scheduling • Circuit Mgmt services - SVC proxy, soft PVCs, SNMP • FCAPS services - Fault, Configuration, Accounting, Performance, Security all accessible through SNMP or a WEB interface, remote configuration and management of all devices Results in services that are : • reliable, secure, robust, flexible, scaleable, portable, billable • transport network independent Starvision Multimedia - 13/09/2014 - 4

  4. TINA Service Provider Centric value-added network services intelligence distributed in network devices, IN-like managed services high reliability & availability economies of scale universal access Traditional Approach End User Centric basic network services intelligence distributed in user terminal devices unmanaged services low reliability & availability potentially expensive for small users Benefits of TINA Starvision Multimedia - 13/09/2014 - 5

  5. SCMSArchitecture Starvision Multimedia - 13/09/2014 - 6

  6. TDM network IP network ATM network 1. SCMS VOD svcs CM svcs Cust Serv Mngr Visual Services value-added service business CM, Auth, Security, BW mngmnt, WEB I/F core service platform Edge Devices SNMP MIB access systems Distributed Software Architecture (O-O, Corba) CODEC Net Mngrs net works MCUs GW IWU resource control adapters Starvision Multimedia - 13/09/2014 - 7

  7. TDM network IP network ATM network Visual Service System Pt-Pt Call multi point Call VOD svcs Conf scheduler value-added services CM, Auth, Security, BW mngmnt, WEB I/F core service platform DPE (O-O, Corba) Edge Device Net Mngrs SNMP MIB CODEC UNI MCU IWU GW xDSL resource control adapters Starvision Multimedia - 13/09/2014 - 8

  8. SCMSFeatures Starvision Multimedia - 13/09/2014 - 9

  9. SCMS Service Features • Base Platform Features • Videoconferencing VPN/CUG • Service Federation • Generic Scheduling, User Authentication, Security • Conferencing Service Packages • Pt-Pt, Quad Split/Collage. Continuous View, Broadcast • T.120 Data Conferencing • Media Library, Media Store (futures) • Adjuct processor/hardware assist (DMF=GW/MCU) • Other Service Packages (future) • disaster recovery, TDM connection services, • Adapters • NNC 36150, Optivision, AGCS, MF, DMF, QS, SVC, others Starvision Multimedia - 13/09/2014 - 10

  10. R2.0 • New TINA-C-based architecture • Starvision's second generation SCMS. • New DPE environment • New embedded database • serving all components of the SCMS, • implemented using a commercially available database package • Oracle 8.0 has been selected as the database. • NEBS-certified Unix platform Starvision Multimedia - 13/09/2014 - 11

  11. R2.0 • Enhanced Scheduler • Starvision-developed • for creation of both immediate and future session types • improved narrowband gateway support • Non-Interactive Broadcast session type. • a web-based user interface Starvision Multimedia - 13/09/2014 - 12

  12. Partitioning • Enhanced Partitioning • 4 partition levels supported • network operator • service provider • customer • customer site • Allows CUGs • shared & dedicated resources • (MFs, Gateways…) Starvision Multimedia - 13/09/2014 - 13

  13. R2.0 • Enhanced Narrowband Topology: • A more complete H.320 narrowband gateway capability, including dialing-out support of codecs connected to the Media Forum 36150. • A Non-Interactive Broadcast session type • using network multicast, for Qs, IP, and SVC networks, up to 32 sites • Media Forum not required Starvision Multimedia - 13/09/2014 - 14

  14. R2.0 • Increased System Capacities • # of Scheduler user ids supported = 1000. • # conferencing terminals = 600. • # Media Forums supported = 100. • # simultaneous Scheduler web clients supported = 100. • # simultaneous Configuration+ web clients supported = 10. • # simultaneous Service Manager web clients supported = 10. Starvision Multimedia - 13/09/2014 - 15

  15. R2.0 • Increased Session Capacities • # concurrent communications sessions supported = 200. • Increased Participant Capacities • AMF Support for up to 8 Ports • broadband plus narrowband • Up to 32 sites recieving broadcast from main site Starvision Multimedia - 13/09/2014 - 16

  16. R2.0 • New User Interfaces • Service Manager web-based GUI • Scheduler web-based GUI • Configuration+ web-based GUI • (LaunchPad remains Windows 95 GUI) Starvision Multimedia - 13/09/2014 - 17

  17. R2.0 • Enhanced DIRECTORY SERVICES • Directory entries for each managed entity • partitions • users • terminals • Media Forums • Media Gateways • QOS list entries Starvision Multimedia - 13/09/2014 - 18

  18. R2.0 • Enhanced FCAPS • Reports • Logs (History Records) • Security Management • Configuration Management • Accounting Management • Performance Management • Fault Management • Backups & Restores Starvision Multimedia - 13/09/2014 - 19

  19. R2.1 • Narrowband H.321Support • Generic Connection Management • Bandwidth scheduling • Advanced NOC Features • Advanced DMF Capabilities Starvision Multimedia - 13/09/2014 - 20

  20. Visual Services Integration MM Conf MM store MM Msg Service Control and Management System (SCMS) ATM Core WEB service Interface WEB service Interface NB H.320/H.321 xDSL/LMDS access IP/native IP/native MCU/IWU/GW End-User Application End-User Application MPEG 2 BB legacy End-User Application WEB End-User Application WEB Starvision Multimedia - 13/09/2014 - 21

  21. Starvision on T1/ATM SCMS with Proxy SVC Starvision PC with Zydacron PC Codec (or any other H.320 terminal) LP/Sched PVC SVC PVC V.35 (Video/Audio) T1/ATM Mux ATM 3Com S310/S330 Ethernet (T.120, Scheduler IP) Starvision Multimedia - 13/09/2014 - 23

  22. Proxy SVCs ATM Edge Switch ATM Edge Switch SVC for MPEG II video/audio EN/video EN/video SVC message over VC5 T3/OC3 SVC message looped back on to VC5 SVC message looped back on to VC5 Core ATM Switches SVC message over PVC conn SVC message over PVC conn OC3 mm • UNI physical interface • standard call setups • no stacks in terminals • no tariffs required • requires SVC capable core switches SCMS SVC signalling stack Starvision Multimedia - 13/09/2014 - 24

  23. SVC Interoperability • Fore Systems ASX-200BX (Release 4.1.1, Release 5.3) • Ascend CBX 500 (Release 2.0.0.0) • Siemens/Newbridge MainstreetXpress 36170 (Release 2.1, Release 2.3) • 3Com PathBuilder S36170 (Release 2.1, Release 2.3) • 3Com CoreBuilder 7000 (Release 3.5.5) • Siemens/Newbridge MainstreetXpress 36150 (Release 3.x Release 4.x) • Newbridge ESR (Release 2.1) Starvision Multimedia - 13/09/2014 - 25

  24. QOS SCMS QOS set in sched QOS to MF QOS to CODEC QOS to network MPEG 2 CODEC StarED Media Forum • selection by user or automatic with application • up to 32 levels, can be labeled by service provider • config’d by service provider into CODEC and network QOS params • control by SCMS, set up CODEC, set up network circuits • guaranteed by network equipment at each switching point • today automatic QOS, bandwidth only, through Net Mngr • by 1999 automatic QOS bandwidth, framing, rates, for all services Starvision Multimedia - 13/09/2014 - 26

  25. Quad-Split View • Quad-Split View • Monitor is located in the front of the classroom so that the students can view the three remote sites, the teacher, and themselves • Only requires one monitor • Requires much less bandwidth, quality of video remains, but introduces some minor latency in video Starvision Multimedia - 13/09/2014 - 27

  26. Site 1 46020 Starvision SCMS Camera1 Camera2 Document Camera VCR 170 Site 2 MPEG2 Encode Starvision Terminal Audio/Video Switch Starvision MediaFORUM 170 170 MPEG2 Decode DS3/OC3 Site 3 Ethernet 170 ... ATM Network Site 1 Site 2 Site 3 Site 4 Site n Local Monitor Remote Monitor Starvision Multimedia - 13/09/2014 - 28

  27. Full Continuous View • Full Continuous View • Each classroom receives a full video signal from each of the other classrooms • Requires more bandwidth, codecs and more TV monitors, but maximizes the quality of the signal and best emulates the true classroom experience Starvision Multimedia - 13/09/2014 - 29

  28. Site 1 46020 Starvision SCMS Camera1 Camera2 Document Camera VCR 170 Site 2 Starvision Terminal Audio/Video Switch MPEG2 Encode 170 170 MPEG2 Decode Site 3 MPEG2 Decode DS3/OC3 MPEG2 Decode 170 Ethernet ... ATM Network Site n Local Remote Site 1 Remote Site 2 Remote Site 3 Starvision Multimedia - 13/09/2014 - 30

  29. Summary ofthe Challenges StarvisionSolutions • enter markets for ATM services today, e.g. powerful video services • rapidly, flexibly offer any new broadband-based services tomorrow • rapidly, flexibly intergrate usage of new services into customer care and billing • offer its customers easy-to-use applications (e.g. MS Windows, WEB-based) to use new services • offer its customers complete, end-to-end solutions • Broadband video services today! • SCMS, “Star” apps, Media Forum SCMS’s CORBA/TINA services platform Interface SCMS to CORBA/TINA compliant cust. care/billing apps. • PC-based video apps today! • StarCORP, StarED, StarMED Starvision can deliver end-to-end solutions for video services today! Starvision Multimedia - 13/09/2014 - 31

  30. SCMS Positioning info Starvision Multimedia - 13/09/2014 - 32

  31. Service Provider: Key Messages • Executive Level: • value added services: higher margin, differentiated from competitors • lever investment in broadband infrastructure • Business case: multiservice approach = multiple revenue streams • Management Level: • accelerate advanced service development and deployment • reduced operational costs of new services • multi-service/multi-access/multi-vendor=flexibility to adapt • Operations Level: • platform delivers telco reliability and scalability = peace of mind • centralized, comprehensive management of value added services • less time, resources and headaches for deployment and troubleshooting • minimizes learning curve and service expertise requirements of staff Starvision Multimedia - 13/09/2014 - 33

  32. Value Proposition: Incumbents • SCMS allows you to leverage the broadband packet based network you already have to rapidly create new, profitable services and revenue streams • SCMS allows you to deliver these services in record time and with fewer resources • SCMS gives you essential tools to manage value added services and service bundles in an increasingly competitive market Starvision Multimedia - 13/09/2014 - 34

  33. Incumbent Service Providers • Examples: • IXCs, RBOCs, PTTs, ... • Starvisions products offer… • A TINA-C based services infrastructure capable of supporting multiple value added services on their broadband network • carrier class tools to capitalize on the rapidly growing multimedia conferencing services market • end-to-end solutions for key vertical markets • sophisticated provisioning, fault and management capabilties for visual services • elegant interworking and management of existing visual services Starvision Multimedia - 13/09/2014 - 35

  34. Value Proposition: Emerging Service Providers • SCMS allows you to rapidly deploy advanced broadband services which can be used as a revenue generator and differentiator from the incumbent(s) • SCMS offers then a single infrastructure for all their broadband value added services • SCMS minimizes the operational costs of deploying and managing advanced broadband services Starvision Multimedia - 13/09/2014 - 36

  35. Emerging Service Providers • Examples: • CLECs, ISPs, LMDS Licensees, Utilities, ... • Starvision’s products offer... • tools to differentiate themselves from incumbents • tools which minimize cost of deploying and managing new value added services • infrastructure capable of supporting multiple value added services • sexy marketing tools to increase media and customer awareness Starvision Multimedia - 13/09/2014 - 37

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