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How to write an effective manifesto Students' Union elections 2015

Learn how to write a compelling manifesto, understand publicity requirements, and explore examples of good and bad publicity. This guide also includes a group task to create a manifesto, designs for publicity packs, and a video. Get top tips and ensure your message resonates with students.

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How to write an effective manifesto Students' Union elections 2015

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  1. Your Manifesto How to write an effective manifesto Students' Union elections 2015

  2. Agenda • Publicity requirements • Examples of good and bad publicity • How to write a manifesto • Group task

  3. You need to produce: • A manifesto • Designs for your publicity pack • A video You can also choose to produce: • Other publicity and campaign materials, up to a cap of £40

  4. Top tips • Make a list of all those things you believe in, select those that mean something to students (know your electorate), are achievable and relevant to your post • Select 3 off the list and highlight why they are important and what you would do about these if you got into post • Make it clear to the voters who you are – highlight interesting things about yourself that may appeal to students, show your skills, knowledge, experience.

  5. Poster design • Make sure your poster is eye catching • Use a good, clear picture of yourself • Use a slogan – tie it into your manifesto, be consistent • Think about: • The type and size of the font that you use • The quality of graphics • The colouring of graphics – they will be used in black and white • The amount of solid black colour used

  6. Examples

  7. Task In pairs: You have 15 minutes to gather the views of students What are the key issues students care about? What would they be interested in hearing about from election candidates? On your return: Feedback to the group and suggest a manifesto point based on your research

  8. Publicity packs By midday 2nd March, you need to: Prepare design files • Choose a pack • Choose a paper colour You also need to evidence additional expenditure by the close of voting We will also give you stickers, creative materials and a LOT of digital promotion!

  9. After today's session, you need to: Start writing your manifesto Create some simple designs for your publicity pack Start planning your video Remember to keep in contact with the elections team – we are happy to help and advise! All your publicity must be submitted by midday Monday 2 March

  10. Let’s go! Any questions?

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