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SEO - Some Basic Steps

This presentation displays some of the basic steps of SEO - online marketing tip for beginners.<br>Om Vedic Holistic Services<br>https://www.astrolika.com

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SEO - Some Basic Steps

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  1. More visibilities on search engine • More audience engage with website • More traffic on website • Tracking visitors scenarios • Tracking Keywords, Views, Visitor, Behavior, Demographics,…

  2. Online promotion on three type process • Search Engine Optimization • Search Engine Marketing (PPC – Adwords on Google, MSN / Yahoo) • Social Media optimization

  3. Organic Search engine Optimization have two part – • On Page Optimization • Off Page Optimization

  4. Keywords Research – and Choosing targeted keywords related Service, product & Business with http://ubersuggest.org/, google tool, etc…. • Website navigation • Competitor analysis • URL Structure rewrite / Correction with keywords (Website URL short for user and keywords for SERP MAX 3 to 5 fold) and slash • Title tag – title tag should be Max 65 (According google) according page wise. • Meta tag – • Description – • Keywords • Canonical • Robot & more…… • Keywords Density check, Proximity , Keywords Phrases page wise • Content optimization - most important part of Optimization becoz “content is king” & Link is “queen” • Image optimization • Alt tag • Site map create – HTML, XML, URL List, ROR & Submission • Validate – W3C, CSS, JS & Check browser compatibility • Broken links analysis & correction

  5. 404 Page install • Google webmaster tool, Google Analytics, MSN Webmaster tool Installation • Load Time Reduce • Inter Linking with Keywords basis • Title tag for Link • H1, H2 …. And italic, Bold tag used • Copy right checking • Web Site pages Size & Links on Page check • More Then 4 click no more deeper Link • Avoid • Stuffing • No spam • Tiny Tag • Avoid encrypted URL

  6. Search Engine Submission • Instant Web Directory Submission • Free Web directory Submission • Free Press Release Submission • Make it easy for journalists to find your news • Increase unsolicited media placements • Bypass media channels: direct to consumer • Facilitate marketing goals: leads or sales • Protect your brand & online reputation • Demonstrate more value from PR & Comms • Blog Creation • Blog Posting • Article Submission • Local Business Service Website in Submission • Social Book marking • Social Network Profile Build up • Brand name awareness • Forum posting • RSS Feed Directory submission

  7. Local Classifieds Add • Global Classifieds Add • Free Yellow pages • Free Advertisement • Videos Optimization with profile • Post Reviews on reviews site • Reviews • Mouth Shout • Alexa • Link Building • Article Share • Press Release on News Site Submission • RSS Distribution • Hub Page Created • Lens Created • PDF Created & Submission • Coupon creation, Promo……….Discount

  8. SMO Benefits & Tips • Increase your link-ability • Make tagging and bookmarking easy • Reward inbound links • Help your content travel • Encourage the mash up • Encourage creation of user-generated content • Allow users to evaluate, modify and organize articles • Let users get in touch on your site. • Branding • Audience engage with brand name

  9. How Progress of SEO & SMO

  10. You Tube optimization – videos, Content etc.. Over 800 Million • Face book – created profile & pages - Estimated members: over 900 million • LinkedIn – Firm Profile, Branding, Content Share - 161 million • Twitter – messaging - over 490 million • Pinterest - info graphics – 10 Million • Google Plus – Sharingover 100 million

  11. Why ? • Instant appearing in SERP • Instant revenue • Brand awareness and many more….. • Ads types– • Search Ads: Behavioral Targeting • Search Ads: Contextual • Search Ads: Domaining • Search Ads: General • Search Ads: Mobile Search • Search Ads: Pay Per Call • Search Ads: Video

  12. Competitors Analysis • Business Key OR Industry • Product • Service • Keywords • Landing Page Creation • Optimization • Minimum Input Field • Show of All information On Page • Max 2 or three Click for buying • Bid optimization • For CPC Model • CPS model • CPM Model • Write Ads Type • Brand Name • Product Ads

  13. Location wise • Generic ads (Dynamic) • Image / Banner ads • Campaign targeting • Geo Location • Keywords Basis • Content Target • Site Target (Placement) • Budget Define • Daily Basis • Weekly Basis • Default

  14. For SEO / SMO / PPC management – • Monthly 15000/ INR • For Three months – 40000 /INR • For Six months – 65000 /INR • One year contact – 125,000 /INR • Adwords campaign spent money for you ! • Visitor Growing Rate • Monthly grow +20% • After three Month +35% to 42% • After six months +50% to 65% • After one year – 100% to 150%

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