100 likes | 118 Views
SEO means finding way to search result. Basic seo definition including like ranking,indexing,crawling etc..
E N D
SEO basic definition • SEO • Seo types • Seo techniques • Backlink • Crawling • Indexing • Ranking
SEO Definition • Seo means that searching of techniques getting traffic for direct , organic and paid search.
SEO Types of techniques • Black hat Seo: Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing. • White hat Seo: Techniques that search engines recommend as part of a good design.
SEO types • Search engine optimization are two types : • OFF Page: Off page Seo including like- - Social media submission - Image submission - Video submission - Guest post etc…. • On Page: On page Seo do the technical logic improve - H1 Tag - H2, H3 Tag - Meta Description ,Meta keyword - Title Tag
What is Backlink?? • Backlinks are incoming links to a webpage. • Two types of backlinks: - NoFollow backlink - DoFollowbacklink An example of Nofollow Link: <a href=”http://www.google.com/” rel=”nofollow”>Google</a> An example of Nofollow Link: <a href=”http://www.google.com/” rel=”Dofollow”>Google</a>
Crawling • A search engine runs a software program called a “spider” to find content on the web. • Google is constantly sending out "spiders" or "bots" which is a search engine's automatic navigator to discover which websites contain the most relevant information related to certain keywords.
Ranking • Rankings in SEO refers to a website’s position in the search engine resultspage. • Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. • Which your site passion check from tools like: -SEO Book Rank Checker - Tiny Rocket Lab - Web CEO - Semrush
Indexing • Collection of data used as bank to search through to find a match to a user fed query. • Indexes contain the information on all the websites that Google (or any other search engine) was able to find. • How to indexing ?? The Google search results do the indexing on Country wise and local index.