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of Cisco Development

of Cisco Development. Changing the Way the World Lives, Works, Plays and Learns. Develop the Network as the Platform for Life’s Experiences. Exploit Technology and Market Transitions Operational Excellence. IP. IP. IP. IP. Data. Data. Data. Data. Information. Voice. Voice.

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of Cisco Development

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  1. of Cisco Development

  2. Changing the Way the World Lives, Works, Plays and Learns Develop the Network as the Platform for Life’s Experiences Exploit Technology and Market Transitions Operational Excellence

  3. IP IP IP IP Data Data Data Data Information Voice Voice Voice Voice Video Entertainment Video Video Video Freedom Mobility Mobility Mobility Mobility Collaboration Personalization Community Communications Vision The Network as a Platform

  4. Consumer Enterprise Commercial Service Provider StrategyIt Begins with the Customer… • Market transitions Requires vision • Build, partner, acquire Market agility • Value-add perspective Relevance Service integration • Innovation Platform architecture optimization CUSTOMERS

  5. StrategyThen We Add Silicon… • Silicon reuse • Intense R&D focus • World-class capability • QuantumFlow processor • L2 / L3 integration Customers Silicon SILICON

  6. World Class Engineers Development Investment Patents QuantumFlow Processor >100 >40 5 Years World’s Most Advanced Piece of Networking Silicon Performance Up to 20MPPS Forwarding Rate with Service Features Nearly Three Times More Powerful Than Next Competing Edge Platform Scale Developed by Same Team as CRS-1 ASIC (185M in SPP) Over 800 Million Transistors Availability 20 Years of QoS Technology Reduced to Silicon Customized QoS Services Integrated with Programmability Industry First, Permits “Instant on” and “Future Extensibility” StrategySilicon: Quantum Flow Processor x = +

  7. Doppler 88G Unified Packet Buffer / Integrated CAM Strider88 88G Unified Packet Buffer / Integrated CAM 65nm / $250 Strider / StriderCR 320G Stack, Integration of Security, Wireless, Voice & Video 28G or 2x10G 65nm / $50 Integrated Buffer / CAM Integrating Equivalent of 4 Striders and Stack i/f 130->90nm / $115->$50 Sasquatch 8G / 8G-CR Wire-Speed 10G 8.8G Integrated 2 Sasquatch Chips / Forwarding RAM Sasquatch / CR 130nm->90nm / $30->$20 4.4G Embedded RAM Integration 180nm->130nm / $60->$20 Stacking StrategySilicon: Desktop Switching 2002 2009

  8. StrategySoftware: Core Platforms Customers Software Silicon SOFTWARE

  9. StrategyProducts / Innovation Machine Customers Products Software Silicon PRODUCTS

  10. StrategyApply Solution Focus… • End-to-end approach • Eco-system • WAAS Virtual Blade Solution • WebEx Connect • AXP Platform Customers Solutions Products Software Silicon SOLUTIONS

  11. StrategySolution: Cisco WebEx Connect 12,000+ Beta Users—All Viral Quarterly Releases for Rapid Innovation Ecosystem Composite Apps MarketingComposite Apps SalesComposite Apps Sales Center Event Center Meetings WebEx Connect Client Audio IM EcosystemCompositeApps Ecosystem CompositeApps Team Space Support Center Training Center SupportCompositeApps LearningCompositeApps Ecosystem Composite Apps

  12. Sep 2004 Apr 2008 Integrated Applications Custom Apps Vertical Apps Business and Communication Apps Management Tools Router-Based Approach Integrated Services • Open applications platform • Server, Application consolidation • Increased security, and survivability • Lowest TCO A Few Years Ago Security Routing Mobility • Services Integration • Survivability • 50–70% lower Opex WAN Optimization Network Analysis and Monitoring Voice StrategySolution: AXP Platform Operational Efficiency Application & Server Consolidation Multiple Overlay Products Network Consolidation

  13. Next Big Bets… Video Video changes everything Collaboration Key to productivity New Business Models Virtualization Ubiquity Efficiency StrategyOpportunities Customers Collaboration Solutions Products Software Silicon Virtualization Video OPPORTUNITIES

  14. Customers Customers Collaboration Solutions Products Software Productivity Employees Silicon Virtualization Video Investments Innovation Strategy Execution Sustainable Differentiation Measurement Competitive Advantage Accountability Process Globalization MarketTransitions Teamwork Results Cisco 3.0

  15. Customers Productivity Employees Investments Innovation • Attract – retain – engage • Development (career &leadership) • Workplace experience • Rewards & recognition • Diversity & inclusion • Remote site strategy • Process, systems, tooling and utilization • IP, re-use • Change management • Culture of collaboration Employee Experience Productivity • Quality, performance, usability • Customer sat / loyalty • Localization Customer Experience • Time to volume with quality • Technology, products,systems • Business models • Process • Competitive differentiation • Portfolio Management (LRP, S2I) • Business analytics / reporting Portfolio Investment Innovation

  16. Employee Experience Productivity Customer Experience Portfolio Investment Innovation Execution

  17. John LasseterCEO at Pixar and Walt Disney Animation Studios

  18. John LasseterCEO at Pixar and Walt Disney Animation Studios

  19. Video Changes… Play Work Learn Live Everything

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