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PRESENTATION ON TELEVISION ADVERTISEMENT’S OBJECTIVES OF BAJAJ AUTO LTD.

This presentation explores the key objectives of advertising in driving sales for Bajaj Auto Ltd. The focus is on the 3M framework - Message, Media, Managing Measurement - with a specific emphasis on Free Biking, Digital, Twin Spark, and Ignition, showcasing the innovative approach of Bajaj in promoting its Pulsar brand.

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PRESENTATION ON TELEVISION ADVERTISEMENT’S OBJECTIVES OF BAJAJ AUTO LTD.

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  1. PRESENTATION ONTELEVISION ADVERTISEMENT’S OBJECTIVES OF BAJAJ AUTO LTD. SUBMITTED BY: PANKAJ KUMAR GUPTA SURJEET SINGH YADAV ANKIT KUMAR SINGH AMBAREESH KUMAR SINGH

  2. OBJECTIVES • The core objective of an advertisement is to push sales. • The secondary objective of an advertisement is to cover the 3M of an advertisement which are: MESSAGE, MEDIA, MANAGING MEASUREMENT. • Let us see this 3M of advertisement in case of Bajaj auto limited.

  3. Free Biking “How you ride rather than where you ride”

  4. D= DIGITAL T =TWIN S= SPARK I = IGNITION

  5. NEW… Pulsar…

  6. Thank you !!!

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