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Branding and CSU Standards

Branding and CSU Standards. Building a strong internal brand for Campus Recreation. Branding. What is a brand? Your brand is your identity. It is your message, your promise to your customer, and the experience you provide. Value of a brand Synergy Credibility Implied strength

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Branding and CSU Standards

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  1. Branding and CSU Standards Building a strong internal brand for Campus Recreation

  2. Branding

  3. What is a brand? • Your brand is your identity. • It is your message, your promise to your customer, and the experience you provide. • Value of a brand • Synergy • Credibility • Implied strength • Recognition

  4. Building a brand • Your brand should: • Reinforce your mission • Be applied consistently • Be recognizable • Be visible in every interaction with your department • Your brand is not your graphic; your graphic/style will become a visual reminder of your brand

  5. What a strong brand looks like • Easily understood • Applied to a variety of communication channels • “Brand recall”

  6. What jeopardizes a brand • Not consistent • Not memorable • Not delivered upon

  7. CSU Standards

  8. Graphic Standards • CSU logo • Must be prominently displayed • No other marks or graphics can replace or compete with the official logo • “Colorado” must be at least 1” wide with clear space on all sides equal to 1.5 times the height of the “C”

  9. Graphic Standards • Typography • Primary fonts on all publications need to be Minion and/or Swiss • Helvetica/Arial or Garamond can be substituted if you do not have Minion or Swiss • Accent fonts should be substantially different from Minion or Swiss and be used sparingly

  10. Graphic Standards • Color • Primary color – CSU Green • Secondary color – CSU Gold • Accent color – palette available in the Communicator’s Toolbox • Complete graphic standards information can be found at www.graphicstandards.colostate.edu.

  11. Writer’s Style Guide • Facilitates consistency in written communications • Colorado State University Writer’s Style Guide available online at ccs.colostate.edu/style_guide

  12. Strength of an Internal Brand

  13. The Career Center

  14. Next Steps • How can your area contribute to building the Colorado State University, Campus Recreation, and Student Recreation Center brands? • Implementing a cohesive visual identity

  15. Contact us • Kris Folsom • 491-1676 • kris.folsom@colostate.edu • Rachel Gaisford • 491-4898 • rachel.gaisford@colostate.edu

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