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Coordination of Digital Media Production Networks

Coordination of Digital Media Production Networks. Presentation at Helsinki Photomedia 2012. Local production community Core in web, movie and sound production Embedded in media, culture and PR/advert sector. 4-5000 persons. 4-500 persons. Theory.

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Coordination of Digital Media Production Networks

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  1. Coordination of Digital Media Production Networks Presentation at HelsinkiPhotomedia 2012

  2. Local production community • Core in web, movie and sound production • Embedded in media, culture and PR/advert sector 4-5000 persons 4-500 persons

  3. Theory • Social networks (nodes and links, brokerage) • Symbolic interaction (talking, looking, showing) • ANT (material work and communication) the exchange of gestures and application of vocabularieswhilecoordinating the digital shaping and moving of material artefacts

  4. Method • Thematic open ended interviews • Documenting experiences, stories, • Documenting hopes, fears • Analysis: extracting social maps • Analysis: extracting perspectives • Analysis: sociotechnical interactions

  5. Photo examplehttp://www.malinjones.se/wsone.php?n=12

  6. Webdesign example • http://www.univox.se/ • Vi på Univox har en vision om marknadsföring där vi förenar reklambyråns kreativa arbete med ett marknadsekonomiskt tänkande som sätter ditt företags resultat i fokus.

  7. Making things happen • Priority of the the end product • Product as structuring object • Social issues in coordination • Technical issues in coordination • Matters of taste

  8. Social issues • Division of labour • The price of work • Complementary competence • Specialists and multicompetence • Problem: Critical customer mass

  9. Technical issues • Compatibility and file formats • Quality (resolutions) • Transferability and learning • Problem: Minimum technical skill

  10. Matters of taste • Conventions • Style • Genre • Taste: Common social skills of judgement

  11. Coordinating principles Social networks Collaborations Interactions Talk TechniquesStyles CompatibilitiesSymbolic Practices Visual MeasurementsWordless

  12. The vocabulary of visualpractice(Professional and commercial) • The relative silence of visual interaction • The ”interpretation” of gesture • That which is taken for granted • The things that work • The evocation of feeling by style • Emotion? Taste? A sense of social positioning?

  13. http://amedia.nu/

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