Remote Job Outsourcing to India: A Productive and Convenient Solution

1. !

2. “About a year ago I hired a developer in India to do my job. I pay him $12,000 to do the job I get paid $67,300 for. He is happy to have the work. I am happy that I only have to work about 90 minutes per day (I still have to attend meetings myself, and I spend a few minutes every day talking code with my Indian counterpart.) The rest of my time my employer thinks I’m telecommuting. They are happy to let me telecommute because my output is higher than most of my coworkers. Now I’m considering getting a second job and doing the same thing with it. That may be pushing my luck though. The extra money would be nice, but that could push my workday over five hours.” —from posting at Slashdot (02.04.04), reported by Dan Pink

3. No Limits?“Short on Priests, U.S. Catholics Outsource Prayer to Indian Clergy”—Headline, New York Times/06.13.04 (“Special intentions,” $.90 for Indians, $5.00 for Americans)

4. tom’s presentation

5. The Incredible, Wild, Whacky, Scary, SuperCool Future … and Why We’re Not Even Remotely Prepared, and What We Can Do About It, for the Sake of of Our Careers, Work and Organizations: A Musing on Strategies, Tactics, Attitudes, Tips, and General Observations, Such as Why a CFO Should Never Be Promoted to CEO, Why All MBA Programs Should Be Closed and Shuttered, How the “2Bs” (Bentonville and Beijing) Became the Co-capitols of the Universe, Why Only Freaks Get Things Done (in Freaky Times), Why Outrageously Audacious Devotion to Game-changing Innovation Is a Simple Survival Requisite (Duh), Why Women Are So Much Better Leaders Than Men (Duh II) (and They Also Buy Everything, Though Just Try Telling That to the “geniuses” in advertising), and How UPS & GE & IBM Are Actually All About Love! (We Will Totally Cover All This and More in 3F, or 90 Minutes in “Old Language.”)

6. V.A. Moment …1Y/2N: Commerce Bank2 Pizzas: JBPlastic Bulldozer: MD

7. XYZ Corp: Complete Vision & ValuesAny Service or Product of ours is yours for absolutely NOCHARGE if any employee says—or implies—to you at any point …“It’s Not My Fault.”V. Big Cheese, Founder, CEO & Dictator

8. “Simple” NMF: an Issue of … AUTHENTIC LEADERSHIP, EXECUTION, ACCOUNTABILITY, PROVIDING AWESOME EXPERIENCES, A CULTURE OF SHARED RESPONSIBILITY & OUTCOMES.

9. Tom Peters’ Re-Imagine!Business Excellence in a Disruptive AgeREI500/World Business Forum Chicago/17November2004

10. Slides at …tompeters.com

11. Re-imagine! Not Your Father’s World I.

12. 26m

13. 60,000**New factories in China opened by foreigners/2000-2003/Edward Gresser, Progressive Policy Institute/Wall Street Journal 09.27.04

14. “China’s size does not merely enable low-cost manufacturing; it forces it. Increasingly, it is what Chinese businesses and consumers choose for themselves that determines how the American economy operates.”—Ted Fishman/“The Chinese Century”/The New York Times Magazine /07.04.04

15. “The Ultimate Luxury Item Is Now Made in China”—Headline/p1/The New York Times/ 07.13.2004/Topic: Luxury Yachts made in Zhongshan

16. “Vaunted German Engineers Face Competition From China”—Headline, p1/WSJ/07.15.2004

17. “When the Silk Road Gets Paved”/Forbes Global/09.04Express highways: 168 miles in ’89 … 18,500 in ’03 … 51,000 in ’08 (v. U.S. Interstate: 46,500)Implications: $200M Intel plant in Chengdu (pop. 9.9M); 1/3rd Shanghai wage rate

18. 43h

19. 600/200

20. International Herald Tribune /09.13.2004: P1/600 foreign R&D labs in China, 200 new per year

21. “You get an educated workforce, remarkable infrastructure, a lot of government support. These [Southeast Asian] governments have made life sciences a top priority—and they have a great venture capital community there.” —Glenn Rice, VP Pharmaceutical Discovery and Development, SRI International (On the rapid migration of drug discovery from the U.S. at a 20% to 40% cost saving Rice adds that 40% to 60% of U.S. postdocs are from China and Taiwan) From: Stanford Business /August 2004

22. “Let China sleep, for when she awakes she will shake the world.”

23. “Let China sleep, for when she awakes she will shake the world.”—Napoleon

24. 35/70

25. “Reuters Plans To Triple Jobs at Site In India”—Headline/ New York Times/ World Business/10.08.04/10% of total workforce in Bangalore by 2006

26. Level 5 (top) certification/Carnegie Mellon Software Engineering Institute: 35 of 70 companies in world are from IndiaSource: Wired/02.04

27. 2m38s

28. HealthGrades/Denver: 195,000hospital deaths per year in the U.S., 2000-2002 = 390 full jumbos/747s in the drink per year. Comments: “This should give you pause when you go to the hospital.”—Dr. Kenneth Kizer, National Quality Forum.“There is little evidence that patient safety has improved in the last five years.”—Dr. Samantha CollierSource: Boston Globe/07.27.04

29. W (460 terabytes)=2XI

30. Re-imagine! Not Your Father’s World II.

31. “A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete.Only the constant pursuit of innovation can ensure long-term success.”—Daniel Muzyka, Dean, Sauder School of Business, Univ of British Columbia (FT/09.17.04)

32. Re-imagine General Electric“Welch was to a large degree a growth by acquisition man. ‘In the late ’90s,’ Immelt says, ‘we became business traders, not business growers. Today organic growth is absolutely the biggest task of everyone of our companies. If we don’t hit our organic growth targets, people are not going to get paid.’ …Immelt has staked GE’s future growth on the force that guided the company at it’s birth and for much of its history: breathtaking, mind-blowing, world-rattling technological innovation.”—“GE Sees the Light”/Business 2.0/July 2004

33. “We’re now entering a new phase of business where the group will be a franchising and management company where brandmanagement is central.”—David Webster, Chairman, InterContinental Hotels Group“InterContinental will now have far more to do with brandownership than hotel ownership.”—James Dawson of Charles Stanley (brokerage)Source: International Herald Tribune, 09.16, on the sacking of CEO Richard North, whose entire background is in finance

34. My Story**Complete with context, plot, resolution (though most of it may never happen; though if it doesn’t it’ll be because something even more weird came down)

35. A Coherent Story: Context-Solution-BedrockContext1: Intense Pressures(China/Tech/Competition)Context2: Painful/Pitiful Adjustment(Slow, Incremental, Mergers)Solution1: New Organization(Technology,Web+ Revolution, Virtual-“BestSourcing,”“PSF” “nugget”)Solution2: No Option: Value-added Strategy(Services- Solutions-Experiences-DreamFulfillment “Ladder”)Solution3: “Aesthetic” “VA” Capstone(Design-Brands)Solution4:New Markets (Women, ThirdAge)Bedrock1: Innovation(New Work, Speed, Weird, Revolution)Bedrock2: Talent(Best, Creative, Entrepreneurial, Schools)Bedrock3: Leadership(Passion, Bravado, Energy, Speed)

36. The General’s Story.

37. “If you don’t like change, you’re going to like irrelevance even less.” —General Eric Shinseki, Chief of Staff. U. S. Army

38. Everybody’s Story.

39. “One Singaporean workercosts as much as …3 … in Malaysia 8 … in Thailand 13 … in China 18 … in India.”Source: The Straits Times/08.18.03

40. “Thaksinomics” (after Thaksin Shinawatra, PM)/ “Bangkok Fashion City”:“managed asset reflation”(add to brand value of Thai textiles by demonstrating flair and design excellence)Source: The Straits Times/03.04.2004

41. Bedrock & Biases.

42. Point of View!

43. “Best” is not Good enough!**Suggests a linear measurement rod

44. Everything You Need to Know about “Strategy” 1. Do you have awesome Talent … everywhere? Do you push that Talent to pursue Audacious Quests? 2. Is your Talent Pool loaded with wonderfully peculiar people who others wouldcall “problems”? And what about your Extended Community of customers, vendors et al? 3. Is your Board of Directors as cool as your product offerings … and does it have50 percent (or at least one-third) Women Members? 4. Long-term, it’s a “Top-line World”: Is creating a “culture” that cherishes above all things Innovation and Entrepreneurship your primary aim? Remember: Innovation … not Imitation! 5. Are the Ultimate Rewards heaped upon those who exhibit an unswerving “Bias for Action,” to quote the co-authors of In Search of Excellence? 6. Do you routinely use hot, aspirational words-terms like “Excellence” and B.H.A.G. (Big Hairy Audacious Goal, per Jim Collins) and “Let’s make a dent in the Universe” (the Word according to Steve Jobs)? Is “Reward excellent failures, punish mediocre successes” your de facto or de jure motto? 7. Do you subscribe to Jerry Garcia’s dictum: “We do not merely want to be the best of the best, we want to be the only ones who do what we do”? 8. Do you elaborate on and enhance Jerry G’s dictum by adding, “We subscribe to ‘Best Sourcing’—and only want to associate with the ‘best of the best’.” 9. Do you embrace the new technologies with child-like enthusiasm and a revolutionary’s zeal? 10. Do you “serve” and “satisfy” customers … or “go berserk” attempting to provide every customer with an “awesome experience” that does nothing less than transform the way she or he sees the world?11. Do you understand … to your very marrow … that the two biggest under-served markets are Women and Boomers-Geezers? And that to “take advantage” of these two Monster “Trends” (FACTS OF LIFE) requires fundamental re-alignment of the enterprise? 12. Are your leaders accessible? Do they wear their passion on their sleeves? Does integrity ooze out of every pore of the enterprise? Is “We care” your implicit motto? 13. Do you understand business mantra #1 of the ’00s: DON’T TRY TO COMPETEWITH WAL*MART ON PRICE OR CHINA ON COST? (And if you get this last idea, then see the 12 above!)

45. Importance of Success Factors by Various“Gurus”/Estimates by Tom PetersStrategySystemsPassionExecutionPorter 50% 20 15 15Drucker 35% 30 15 20Bennis 25% 20 30 25Peters 15% 20 35 30

46. Hardball: Are You Playing to Play or Playing to Win? by George Stalk & Rob Lachenauer/HBS Press“The winners in business have always played hardball.” “Unleash massive and overwhelming force.” “Exploit anomalies.” “Threaten your competitor’s profit sanctuaries.” “Entice your competitor into retreat.”Approximately 640 Index entries:Customer/s (service, retention, loyalty),4. People (employees, motivation, morale, worker/s),0. Innovation (product development, research & development, new products),0.

47. ExIn*: 1982-2002/Forbes.comEI: $10,000 yields $140,050DJIA: $10,000 yields $85,000*Basket of 32 publicly traded stocks

48. “In Tom’s world, it’s always better to try a swan dive and deliver a colossal belly flop than to step timidly off the board while holding your nose.” —Fast Company /October2003

49. I. NEW BUSINESS. NEW CONTEXT.

50. Re-imagine Everything: All Bets Are Off.