Beyond the Obvious, beyond Logic Han van der Meer Enschede, August 29, 2018

1. Beyond the Obvious,beyond Logic Han van der Meer Enschede, August 29, 2018

2. Our Working Definition Creativity is the Process that leads to Novel and Usefull Solutions to given open problems (based on Amabile, 1996)

3. Agenda Introduction Concepts Experience Wrapping it up

4. Professional 1976 Chemical Engineering UTwente 1979 Business Engineering UTwente 1979- 2017 2017 Yuvenal 2006-now TU Delft Management of Innovation 2007-now Professor and chair Saxion University

6. Our Working Definition Creativity is the Process that leads to Novel and Usefull Solutions to given open problems (based on Amabile, 1996)

7. Open and closed problems

8. The Way we solve Problems Natural behavior, enforced by education, enforced by a lifetime experience Use it deliberate, break it when needed

9. Basic rulessolving open problems in groups • Clear roles • Rules for each stage • Clear Problem Statement

10. Clear roles • Problem Owner • Facilitator • Resource Group

11. Clear Roles Resource Group Facilitator Problem Owner

12. 60 sec. Challenge • short introduction • hobby → passion

13. Basic rulessolving open problems in groups • Clear roles • Rules for each stage • Clear Problem Statement

14. Natural process idea solutions

15. Generating - Selecting Diverging - Converging

16. iCPS basic module Task appraisal Divergence Clustering Convergence Reflection

17. Basic module Divergent - Convergent

18. The Work of Guilford 1959 • Fluency • Flexibility • Originality

19. Exercise Write down as much uses you can think of for a brick. 5 minutes

21. Exercise Write down as much uses you can think of for a brick. 5 minutes

22. The Work of Guilford 1959 • Fluency • Flexibility • Originality

23. Golden Rules of Diverging/Generating • Defer judgement • Strive for quantity • Seek combinations • Freewheel

24. Generate in 1 minute as much FRUITS

25. Novel combined with useful • Everyday • Common • Expected • Unusual • Silly • Little apparent usefulness Energy 1st wave 2nd wave 3rd wave Time Extended effort Bron: Parnes, 1968

26. Basic rulessolving open problems in groups • Clear roles • Rules for each stageRules embedded in Techniques • Clear Problem Statement

27. Golden Rules of Diverging/Generating • Defer judgement • Strive for quantity • Seek combinations • Freewheel

28. Methods based on stimulating Fluency • Classical Brainstorming • Brainstorming with Post Its • Brainwriting 6.3.5 • Fluency Enhancers

29. Classical Brainstorming (Osborn, 1953)

30. Brainstorming with Post Its SeriousCreativity – Katrina Heijne

31. Brainwriting 6.3.5.

32. Fluency enhancers • What else? • Ask for more “at least 3 options more each” • What if…………? • Wildest Idea • SCAMPER

33. SCAMPER • Simplify • Combine • Adjust • Maximize or minimize • Perspective change • Eliminate • Reuse or Reverse Osborne, 1953

34. The Work of Guilford 1959 • Fluency • Flexibility • Originality

35. problem in other field solutions for other field forced fit excursion problem as given new solutions Methods based on creative confrontation (flexibility, Guilford) • Basic principle Force an ‘AHA-experience’ through conscious alienation from the problem (excursion) and relating the strange elements to the problem (force fit)

36. Some Creative Confrontation Methods • Hidden presumptions • Criminal Round • Ask Nature (and other metaphors) • Heroes • Random Stimulus (de Bono, 1978) • Synectics • TRIZ • Guided Fantasy

37. Let’s play ball • Since 1798 ownershipcity council (tower only) • 700 or more • € (maintenance etc.) is rather high • Religious use low • So……………..

38. Basic rulessolving open problems in groups • Clear roles • Rules for each stage • Clear Problem Statement

39. SPARKlingstatement SeriousCreativity - Katrina Heijne – 11 November 2016 Specific (the essence in one question) Positive (no denials, no criteria) Ambitious (energizing, active) Relevant(feasible, dedicated problem owner) Keep it simple (to the point, easy to understand, no jargon)

40. ..find other uses of Curchtowers or How might you use Churchtowers?

41. ..find other uses of Curchtowers or How might you use Churchtowers? • Flower association • Brainstorming with Post Its

42. Flower association

43. Guidelines for using Post-its Make Your Responses... • Readable - Write them clearly, legibly and large enough to be seen • Concise - Keep them brief, use “telegraphic” form • Specific - Share the essence, one option per Post-it

44. OK, we have 531 ideas…Now what? SeriousCreativity – Katrina Heijne

45. Generating - Selecting Diverging - Converging

46. Choose nowintuitively the best idea in the pile in front of you

47. Our Working Definition Creativity is the Process that leads to Novel and Usefull Solutions to given open problems (based on Amabile, 1996)

48. Creadox The paradox in CPS • in diverging we look forNovel • in converging we choose the feasible, the Usefull free afterByttebier (2007)

49. Golden rules Convergent stage

50. 3000 1e screening 15 evaluation Number of ideas 10 development 5 introduction 1 successful product time Mortality curve