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Successful Exporting

Successful Exporting. Global Summit for Women Mexico City, Mexico June 2005. A Primer for Exporters. 1. Research Markets & Products . 2. Research Programs & Resources. 3. Develop a Business Plan. 4. Implement Your Plan. If the key to successful real estate investment is

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Successful Exporting

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  1. Successful Exporting Global Summit for Women Mexico City, Mexico June 2005

  2. A Primer for Exporters 1. Research Markets & Products 2. Research Programs & Resources 3. Develop a Business Plan 4. Implement Your Plan EDGE Development Group, Inc.

  3. If the key to successful real estate investment is “LOCATION, LOCATION, LOCATION”, Then the key to success for expanding internationally is: “RESEARCH, RESEARCH, RESEARCH!” EDGE Development Group, Inc.

  4. 1. ResearchMarkets • Size of the market • Product or service competition • Industry and/or product regulations • Local market norms • Language issues • Cultural differences • Business environment • Others’ experience EDGE Development Group, Inc.

  5. 2. ResearchProduct & Resources • Product codes & regulations • Technology • Competitive pricing • Customer or client appeal • Selling and distribution alternatives • Existing market studies • Use of networks EDGE Development Group, Inc.

  6. Research Available Resources Government Industry Groups Networks Industry associations Trade reports Industry trends Trade press Trade fairs Internet Groups Foreign commercial services Country profiles Market studies Export programsGOV’t supported programs Networking groups Internet Blogs Internet chat rooms National organizations International organizations EDGE Development Group, Inc.

  7. Research the Rules For each market of interest The Regulators Regulatory Procedures ABC Company Applicable Markets Approval Process Cost & Time EDGE Development Group, Inc.

  8. 3. Develop a Business Plan • Define your entry objectives • Determine initial product or service • Determine pricing options • Develop marketing, sales & support plans • Develop product delivery requirements • Define resources – human and financial • Develop a communications plan • Develop an exit strategy. EDGE Development Group, Inc.

  9. DetermineOptimum Method of Entry Agent or Distributor Acquisition Sales Rep Partnership Corporate Entity Licensee EDGE Development Group, Inc.

  10. 4. Implement Your Plan • Start slowly • Comply with all regulations • Follow local customs and procedures • Encourage and analyze feedback frequently • Refine product or service mix, as needed • Remember your exit strategy! EDGE Development Group, Inc.

  11. EDGE Development Group, Inc.International Economic DevelopmentInternational Business Consulting PO Box 1079 7 Ivy Hill Road Ridgefield, CT 06877 USA Tel: 203.431-0909 Fax: 203.431-0868 Email: eweber@edgedev.com EDGE Development Group, Inc.

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