Introduction to the instaGiv Mobile Platform

1. Introduction to the instaGiv Mobile Platform

2. The instaGiv Mission To enable charities to maximise the potential of mobile fundraising and donor engagement, using mobile technologies and digital media .

3. Clients

4. Testimonials “I can’t believe how easy it is to use and how much collateral you get! ” Caroline Gregory Direct Marketing, Senior Fundraiser. ,Action for Children “With their excellent platform and industry insight It's an absolute pleasure to be working with instaGiv. Best of all, there is always a happy voice on the end of the phone if you need help.” Rob Green, Digital Fundraising Manager, Alzheimer's Society “The InstaGiv system is inexpensive, easy to use, and the staff are terrific at advising and helping with developing campaigns in order to solicit those vital donations” Andrew Given, Trust and Research Manager, English National Opera

5. Why Mobile? • The phone is the first truly personal medium • The first mass penetration mechanism • The phone is always carried • The phone is the always on mass medium • Mobile provides an instant payment channel • Mobile makes traditional media interactive

6. Mobile: Power vs Reach

7. Mobile Donations: How? • Premium SMS billing uses short - codes & keywords Shortcode: 70700 Keyword: RADIO3 How

8. Try it Now... Text : instagiv7 To : 88080 Will cost 1 standard rate text message. Or Scan:

9. 100% Outpayment

10. Multi-Channel

11. Single Giving

12. Day 1 Day 45 Day 70 Supporter sends text Donation Outbound “thank you” sms with link to video Outbound call to convert to DD

14. Regular Giving Single Giving

16. Regular SMS Giving • Mobile Regular Giving • Key Features • Multiple amounts - £1.50- £10 • 100% operator payouts • SKIP option • Online real time dashboard • Digital promotional tools • Full compliance support • Donor Helpline

17. Regular Giving Street Fundraising Single Giving

18. On Street Sign up Tablet Mobile Print

19. Regular Giving Street Fundraising Single Giving Call Centres

20. Call Centre: Inbound

21. Call Centre: Outbound

22. Regular Giving Street Fundraising Single Giving Call Centres App’s & API’s

23. Embed Mobile in Apps Mobile Services can be integrated with all platforms & apps.

24. API’s Mobile Services can be integrated into all types of Database, in real time and also by using FTP & CSV. Inbound Mobile Data can be formatted to integrate with your donor profiling tools. Segments can be exported from your donor profiling tools or import into our mobile services.

25. Regular Giving Street Fundraising Single Giving Call Centres App’s & API’s Text To Screen

27. Real Time Donations Graph

28. Regular Giving Street Fundraising Single Giving Call Centres App’s & API’s Text To Screen Inbound Advocacy

30. Regular Giving Street Fundraising Single Giving Call Centres App’s & API’s Outbound SMS Text To Screen Inbound Advocacy

31. Outbound SMS Outbound SMS has a 99% Open Rate. Compare this to Email – 20%

32. Regular Giving Street Fundraising Single Giving Call Centres CSR App’s & API’s Outbound SMS Text To Screen Inbound Advocacy

33. SMS & CSR

34. Regular Giving Street Fundraising Single Giving Events Call Centres CSR App’s & API’s Outbound SMS Text To Screen Inbound Advocacy

35. Events Fundraising by SMS

36. Regular Giving Street Fundraising Single Giving Events Call Centres CSR App’s & API’s Outbound SMS Text To Screen Inbound Advocacy

37. Using mobile: How? 1) Is mobile to be an integral part of your charities mid / long term strategy? 2) Define objective Fundraising / awareness / engagement / communication – all. 3) Define approach Mobile SMS / Mobile web / Mobile App 4) Integrate into fundraising cycle 5) Integrate into donor acquisition cycle 6) Integrate with social media 7) Test and measure

38. SMS Packages

39. Q & A