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TheTarget Participants

TheTarget Participants. Hip , Trendy & Creative Youngster Student of Graphic Arts School or College Design Agency Advertising People Invitation : Community based. Map of Event 2009. Media Exposure Teaser & promo Annoucement @ Soft Opening 09.09.09. Jurying Media Exposure.

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TheTarget Participants

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  1. TheTarget Participants • Hip , Trendy & Creative Youngster • Student ofGraphic Arts School or College • Design Agency • Advertising People • Invitation : Community based

  2. Mapof Event 2009 Media Exposure Teaser & promo Annoucement @ Soft Opening 09.09.09 Jurying Media Exposure Concept & Working Agreement Preparation Exhibition & Winner Annoucement 1st week of Dec’09 Road Show to Mascot Competition Jkt (4 campus) : Untar, Trisakti, UPH & Binus Media Exposure Aug Sept Oct Nov Dec Phase I Phase II

  3. Teaser& Promo Announcement Competition in media, Start : Sept09 • Print Media (display ad & Advertorial) 4 media : Concept, Babyboss, Area & Juice • Web (banner/ promo event) - centralparkjakarta.com - conceptmagz.com - digitalstudio.co.id • Poster • distribution: selected campus • Flyers • distribution: selected campus

  4. SOCIALIZATION Socialization in 4 selected campus. Period : (Early) October’09 Location : Trisakti, Untar , UPH & Binus Speaker : Djoko Hartanto, Andi S Boediman, Tim CP

  5. TargetParticipants

  6. Entry & Submission

  7. Entry & Submission

  8. Entry & Submission

  9. MascotDesign Road Show Audience:8.000 students

  10. MascotDesign

  11. MascotDesign

  12. The Objectiveof extraordinaryMascot Design • To create a fever and teaser for Modern Urban Youngster about Central Park • To strengthen CP brand awareness & brand equity as a hype, trend concious, happenings & creative melting pot • To create CP’s brand more appealing & loveable

  13. MascotDesign

  14. MascotDesign

  15. MascotDesign

  16. Jurying process • 500 entries • (estimated) • Concept & idea (40%) • Art direction (30%) • Implementation (30%) 9 finalist Proposed Jury : Very Y.Setiady CP Consultant Djoko Hartanto Andi Boediman Dendy UNKL 347 Bre Redana (kompas) WINNER

  17. JudgingMascot • Artwork Submission (deadline : November 22nd, 2009 • Judging (November, 23rd -25th 2009) : > To select from 500 entry become 9 finalist (including 1-3 winner) > Jury (5 persons) : * Very Y. Setiady * CP Consultant * Djoko Hartanto dan Andi Boediman * Dendy UNKL 347 * Bre Redana (Kompas)

  18. Prize 1st WINNER 2nd WINNER 3rd WINNER

  19. 6 Finalist Prizes (sponsorship)

  20. MascotExhibition Drawing an estimated 23,000 visitors during 7 days exhibition Place : Laguna Atrium Central Park Date : December 2009 (tbc) Period : 7 days

  21. ExhibitionActivity • Community gathering @ Central Park (urban art, Toys – TOC, Komik – Chris Lee, Vector junkie , illustrator) • Talkshow • Exhibition Mascot Winner & Winner Annoucement • Grand Opening Central Park PRESS CONFERENCE (by CP) Place : Laguna Atrium Central Park Date : December 2009

  22. Exhibition Activity @Laguna Apprx: 23.000 visitors

  23. Exhibition Activity @Corridor Photo Exhibition Apprx: 23.000 visitors

  24. Exhibition Activity @Laguna Talkshow

  25. Decoration

  26. Merchandising

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