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Social genres: Memes

Social genres: Memes. Eng 101 Fall 2012. What is a meme?. An internet based cultural or social commentary May take the form of an image, video, picture, phase, or combination of modes Origin is often unknown Open to change and adaptation

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Social genres: Memes

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  1. Social genres: Memes Eng 101 Fall 2012

  2. What is a meme? • An internet based cultural or social commentary • May take the form of an image, video, picture, phase, or combination of modes • Origin is often unknown • Open to change and adaptation • Can be used as a professional genre for viral marketing/promotion

  3. Meme conventions • Multimodality: • Linguistic • Visual • Oral • Spatial • Gestural • Context • Audience • Purpose

  4. Knowyourmeme.com • http://knowyourmeme.com/memes • http://knowyourmeme.com/memes/y-u-no-guy • http://knowyourmeme.com/memes/advice-animals • http://knowyourmeme.com/memes/ridiculously-photogenic-guy-zeddie-little

  5. Memegenerator.net • http://memegenerator.net

  6. Activity • 1. Go through KnowYourMeme’s “Confirmed” section or MemeGenerator’s images and choose a meme that you would be interested in using for your own meme genre production • On your blog, give a brief overview of the meme’s origin and usage (don’t limit yourself to what is documented on these two sites– consider the audience/context/purpose for this particular meme). Then, include at least three examples of the meme that are the most notable for you. • Begin planning your meme production. (Pay attention to why you were interested in this meme character/image in the first place; think about the genre conventions, language use, etc.)

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