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What is the WMMFA ?

What is the WMMFA ? Public body – instrumentality of the state exercising essential governmental functions Plan and implement collection, transportation, and recycling system on behalf of member manufacturers

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What is the WMMFA ?

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  1. What is the WMMFA ? • Public body – instrumentality of the state exercising essential governmental functions • Plan and implement collection, transportation, and recycling system on behalf of member manufacturers • Quasi governmental - Business management organization acting on behalf of citizens using financial resources provided by participating manufacturers • Develop innovative approaches to material management efficiency – increase use of secondary material resources • Financed by manufacturers of electronic products for their “responsibility” to fund the recycling of their share of covered electronic products based on their market and return shares of CEP’s (TV’s, computers, and monitors) by weight

  2. Overview of System Collectors Collector Profiles: # of sites# of total 1. Non Profit retailers 128 54% 2. Retailers of used goods 10 4% 3. Computer reuse, resale 14 6% 4. City & County Govt. Transfer S . 30 13% 5. Other – Small business 13 6% 5. Recyclers – All commodities 35 15% 6. Processors 5 2% TOTAL 235 100%

  3. Overview of System Transporters Transporter (carrier) Profiles: carrier type% of total 1. Self Transport by collector 18 56% 2. Common Carriers (LTL-TL) 5 16% 3. Small Inside PU carriers (Metro) 4 13% 4. Processor – registered 3 9% 5. Contract TL 2 6% TOTAL 32 100%

  4. Overview of System Processors Processor Profiles: Number of approved and registered processors: 8 IMS Recycling, Vancouver, WA Total Reclaim, Seattle, WA Electronic Recyclers International, Auburn, WA EWC Group, Seattle, WA E-Waste LLC, Lynwood, WA Ace Metal Company, Mukilteo, WA ECS Refining, Santa Clara, CA E-Tech Recycling, Beaverton, OR Number of audited processors pending: 0 Number of Processors considering application: 1 Number of approved processors indicating MOC export to Non OECD countries: 0 Primary Recycling Methods: CRT – Glass to Glass – materials used in new glass products Circuit Boards, misc MOC electronics – Primary smelter with metals recovery

  5. Outreach Campaigns E-Cycle Washington Radio Network Campaign Concept: Execute a marketing program that conveniently and cost-effectively reaches residents across the State of Washington to promote the new E-Cycle Washington campaign. Strategy: Utilize centralized commercial production for continuity of message across all regions of the State of Washington. Execution: •Twenty-one (21x) :30-second advertisements per week, per station (total of 357 x :30-second ads per week) •Schedules air Monday-Sunday, 5am-12mid, best time available per network agreements •Airs weeks of 7/13-7/19, 8/10-8/16, 9/20-9/26, and 9/27-10/3/09. (1,428 x :30-second ads total) KXRO 1320 Aberdeen KONP 1450 Port Angeles KQQQ 1150 Pullman KPUG 1170 Bellingham KMAS 1030 Shelton KELA 1470 Centralia KCRK 92.1 Colville KXLY 920 Spokane KXLE 1240 Ellensburg KALE 960 Tri-Cities KLOG 1490 Longview/Kelso KGDC 1320 Walla Walla KWIQ 1020 Moses Lake/Ephrata KKRT 900 Wenatchee KBRC 1430 Mt. Vernon/Anacortes KJOX 1390 Yakima KGY 1240 Olympia

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