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Bias. A point of view. Every Text Has a Bias!. Nothing can be completely neutral Every text is created by a real human being. Humans place their beliefs into their work. Bias is NOT Inherently BAD!!.
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Bias • A point of view
Every Text Has a Bias! • Nothing can be completely neutral • Every text is created by a real human being. • Humans place their beliefs into their work.
Bias is NOT Inherently BAD!! • It is too simplistic to simply say about a text “that is biased” and then NOT pay attention to it. • A strong reader will do the following:
Good readers….. • Predict texts’ potential bias • Read actively to seek the FACTS in a text. • Read actively to seek the OPNIONS in a text.
Enter….SOAPStone • S – Subject • What is the subject of this piece? • O – Occasion • Why / when was this piece written? • A – Audience • Who is the intended audience? • Are YOU the intended audience? • P – Purpose • What was the intended purpose of this piece?
SOAPStone • S – Speaker • Who is telling the story? • Tone – Tone! • What is the author’s tone toward the subject? • What emotional sense does the reader walk away with?
Let’s Practice! • What bias (point of view) might you expect if you view / read / hear a text with the following considerations….. • Republican political ad….about Obama • Democratic political ad…..about education
Elmer Fudd on….gun control? • Stewie on…..parenting? • Simon Cowell on…..amateur singers?
Conservative Sites • Drudge Report • Michelle Malkin • National Review Online • The Weekly Standard
Liberal Sites • Daily Kos • Huffington Post • MoveOn.org • The Nation
“Mainstream Media” • Current claim that “mainstream media” is overly liberal….. • Meaning….. • Favorable coverage of Democrats • Unfavorable coverage of Republicans
True? • Who owns these media outlets? • NBC… • CBS… • ABC… • FOX…
Big Business? • Will big business tend to be more liberal or conservative? • Therefore….
2008 Election • Sarah Palin argued that Katie Couric (from the “gotcha” media) hounded her because CBS is “on the left” Palin – Republican Vice-presidential Candidate Couric– CBS Correspondent
Newspapers? • What newspapers might you read?
Supreme Court Cases? • What Supreme Court case names do you know?