90 likes | 224 Views
ENVIRONMENTALLY PREFERRED FIBERS. OUR PATH TO SUSTAINABILITY. WHICH ARE SUSTAINABLE FIBERS?. Why “Natural” is not “ECO”? Why “ECO” is not necessarily most expensive?. OUR COMMITMENT. Sustainable fibers planned according to yearly KPI targets
E N D
ENVIRONMENTALLY PREFERRED FIBERS OUR PATH TO SUSTAINABILITY
WHICH ARE SUSTAINABLE FIBERS? • Why “Natural” is not “ECO”? • Why “ECO” is not necessarily most expensive?
OUR COMMITMENT • Sustainable fibers planned according to yearly KPI targets • Green business MUST mean profitable business
SS13 SUSTAINABLE FIBERS SPLIT • Organic Cotton: since the early 2000s • Linen: new introduction in SS13
Recycled Polyester • Manufactured with previously used polyester, mainly PET bottles. • PET is compressed, chopped, melted and sprun into yarn. • Process uses 53% less energy than virgin polyester, far fewer emmissions. • Reduces dependence on crude oil.
Lyocell / Tencel • Made from cellulose of wood pulp, from hard woods like Eucalyptus • Hard wood is chipped, broken down with non-toxic chemicals and placed into a spinneret to produce long fibers – sugar candy process • Closed-loop sustainable process (Lenzing) to be identified on garments • Durable, smooth and durable to wear fabric • Looks like denim material, can be made to look like wool, cotton, rayon or silk blends
Organic Cotton • Cotton = 3% of world crops, yet 25% of global insecticide use • 1 Cotton T-shirt = 200 liters of water • No festilizers, pesticides, GMOs • Water saving crops • Safe and fair labor conditions in a diversified and balanced agriculture • Extra cost worth the benefits
Linen • One of the oldest woven fabric in human history • Found in the stalk of the flax pant, mostly grown in Europe • Flax is a renewable ressource with short cycles (100 days), naturally resistent to plague • Exceptionnal freshness in hot weather, durable fabric • Innovative knitted linen fabrics