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Putting Social Media to Work for You. By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators. Social Media Revolution. http://www.youtube.com/watch?v=NhPgUcjGQAw. Web 1.0 = Information. Web 2.0 = Information + Action + Communication. Real-time web updates
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Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators
Social Media Revolution http://www.youtube.com/watch?v=NhPgUcjGQAw
Real-time web updates • Community support and loyalty • Increased workforce and worker connectivity • Dynamic web features increase market • Enhanced retail opportunities Features of Web 2.0 http://search.twitter.com/
Your Website is one of the MOST important marketing tools. • Your audience is active online. • Technology can make your life easier! Things to Accept
How many of you have……. • A Facebook account • A Flickr account • A Twitter account • A LinkedIn account • Created a Blog • Uploaded a Youtube video • Created Podcast
Facebook Craig Churchill - Facebook
Nebraska Tourism - Facebook http://www.facebook.com/VisitNebraska
Tips for Facebook Business Pages • Practice with a personal account first • Create a business page from your personal user account • Maintain administrative rights to your business page • Upload photos/video • Market Research • Through polling application • Direct Target Marketing • http://www.facebook.com/advertising/?src=fbj9 Facebook
Microblogging • 140 characters • Anatomy of a Tweet • # = hashtag - used before a word • #birding • @ = direct message - used before a name • @cccowman • Shorten URL • http://bit.ly • http://www.tiny.cc Twitter
Nebraska Tourism - Twitter http://twitter.com/nebraskatourism
Almost essential for small or niche business • Provides constant updates to customers • Drives traffic to your site • Creates “enthusiasts” • Easy to manage and setup Blogs http://nebraskabirding.blogspot.com/
Easy to Create • http://wordpress.com • http://blogger.com • http://typepad.com Blogs
YouTube • Create a Profile • Upload Videos • Embed in website YouTube http://www.youtube.com/user/NebraskaTourism
Get Started with Bird Watching youtube Extreme Bird Watching - Youtube
Subscription based - RSS • Audio casts • Video casts Podcasting
Create video • Upload to youtube.com • Upload to podcast • Link file to website Video Episode
Upload Photos • Utilize tags and descriptions • Join Groups • Embed photography into website • Nebraska/Loess Hills Birds • http://www.flickr.com/groups/nebraska_birds/ Flickr
Flickr • Notify Facebook with a post to your newsfeed when new photos uploaded • Facebook • Share Flickr photos with Facebook friends Link Flickr and Facebook
Real Simple Syndication • http://en.wikipedia.org/wiki/Rss • Blogs • Podcasts • News Stories • Subscription based RSS
Readers • Google Reader - http://www.google.com/reader • Google Reader Help - http://www.google.com/support/reader/ • Bloglines - http://www.bloglines.com/ • Newsgator - http://www.newsgator.com/ RSS
Many more social sites • http://www.go2web20.net/ • Other social media to consider: • Friendfeed • MySpace • Digg • Delicious • Toodledo • LinkedIn There is more to the “Social” story to the "Social" story
What do I need? • What am I using the site for? • Who’s attention am I trying to get? Before you get started http://inc.com
Which sites? • Who? • Manage • Access • Personality • How personal? • Privacy settings? More Questions http://inc.com
Comment on other’s posts • Ask questions in your posts • Post links and threads • Post relevant events Things to Do
Four Steps for Social Marketing Success http://searchenginewatch.com/3635372
DO • Make it compelling/benefit-based • Talk about new or unusual features • Include discounts or savings • DON’T • Don’t continually sell • Don’t fall short of the expectation that you’ve set Promoting on Social Networks http://inc.com
Need a Social Networking/Media Strategy • Research customer • Determine time commitment • Building relationships and reputations • Adding value to conversations relevant to your business. • Analyze • What marketing worked well? • What marketing didn't work well or not at all? • Are there any standout reasons? Marketing Strategy
Write content for blog • Blog has RSS feed which goes to feed reader • Announce the blog update on twitter which automatically goes to Facebook • Create a video • Post a link on website • Upload to youtube • Upload same episode to your ITunes podcast • Talk about different things - not just about yourself! Make it 'interesting'! One Piece – Many Deliverables
Make content relevant • Get straight to the point • First sentences in a paragraph • Use bulleted lists • Use facts and figures • Reduced by 20% instead prices reduced • Clear call to action • Use terms and phrases • Write 50% less than for print • Write for “scan-ability” Good Solid Content
Content is the number one reason people come to our Web sites
Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska–Lincoln cooperating with the Counties and the United States Department of Agriculture. University of Nebraska–Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.