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Workshop: Making Social Media Work For You

Workshop: Making Social Media Work For You. Who is your audience? general public/local community partners/funders potential volunteers youth . Breakdown of registered users by site Facebook: 400,000,000 registered users Twitter:  75,000,000 registered users

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Workshop: Making Social Media Work For You

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  1. Workshop: Making Social Media Work For You

  2. Who is your audience? • general public/local community • partners/funders • potential volunteers • youth

  3. Breakdown of registered users by site • Facebook: 400,000,000registered users • Twitter:  75,000,000 registered users • LinkedIn: 50,000,000registered users • Volunteermatch • Idealist.org • Blogs (Blogger, Wordpress, etc.) 346,000,000 readers world-wide

  4. Yahoo! Groups - Used by RRC's partner neighborhood association • Google Groups/Docs - Used by NWR Board of Directors/committees • Google Business Center - Manage directions to your location and other info. about organization as it appears on Google Maps

  5. Wikipedia - RRC manages its page • Local Online Social Networks • Yelp • Atlanta Journal-Constitution "Do Good Channel"-place for local nonprofits

  6. A movement away from searching for things to using our social networks to make new discoveries What can we learn from these numbers? http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html

  7. Evaluating the success of your social media activities • Track everything-spreadsheet • Website stats-Google Analytics • Facebook-Insights • Facebook's ready-made spreadsheets ("Export Data" feature)

  8. Website stats-Google Analytics

  9. Facebook-Insights • ("Export Data" feature)

  10. Make things as easy • Hootsuite, Tweetdeck-update multiple sites simultaneously, schedule postings in advance • Google Alerts-find out when you're mentioned online • alerts.google.com • Google Analytics-subscription sent to your e-mail • analytics.google.com • Make social media part of the culture of your business

  11. Goals • Listening to your audience, engaging your audience, expanding your audience • In-house community building and creating new avenues for communication between you and your staff

  12. Looking Forward • Maintaining traditional lines of communication with members of your community • Solving offline social communication failures with online social media connections

  13. Questions?

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