Built From The Cloud Up

1. Built From The Cloud Up

2. AgendaCloud oSWindows Server 2012Partner opportunity

3. Transformational trends new social & app patterns cloud computing compute storage network consumerizationof IT data explosion

4. Modern platform for the world’s apps transforms the datacenter enables modern apps unlocks insights on any data empowers people-centric IT Cloud OS

5. What makes the Cloud OS unique flexibledevelopment unifieddev-ops & management common identity & security integratedvirtualization complete data platform MICROSOFT 1 Cloud OS CONSISTENTPLATFORM ON-PREMISES SERVICE PROVIDER

6. Windows Azure Windows Server

7. Cloud OSTransforms the datacenter Scalable & elastic Shared resources Enterprise-class scale and performance Virtualization across compute, storage, and networking Always up, always on Continuous availability with management efficiency Automated & self-service

8. Cloud OSEnables modern apps Cloud scale Windows Server Flexible & easy Flexibility to build on-premises and in the cloud Scalable and elastic infrastructure Hybrid & extensible Open web and app development environment Windows Azure Rapid dynamic lifecycle

9. Cloud OSUnlocks insights on any data Personalized experience Any device, anywhere Secure & well-managed Any data, any size, anywhere Complete data platform from Excel to SQL to Hadoop Connecting with world‘s data Integrated data reaching beyond your organization Analysis and insights with familiar tools Immersive data experiences

10. Cloud OSEmpowers people-centric IT Personalized experience Any device, anywhere Secure & well-managed Personalized experience Active Directory at the core Any device, anywhere Core information protection with Dynamic Access Control Comprehensive VDI solution with simplified deployment Secure & well-managed

11. The Industry is Ready hardware vendors service providers logo-certified servers deploying to datacenters globally system integrators software vendors strong pipeline of apps thousands trained to deploy

12. Our Commitment transforms the datacenter enables modern apps empowers people-centric IT unlocks insights on any data Cloud OS most comprehensive & consistent platform best economics for you

13. Windows Server 2012 Datacenter | Standard | Essentials

14. Windows Server 2012 Overview Meeting IT needs for today and in the future Economical Cloud-optimized Simple Workload mobility across hybrid environments Four editions aligned with customer needs The more you grow the lower the price per instance

15. Windows Server 2012 editions Windows Server 2012 Foundation Windows Server2012 Essentials Windows Server2012 Standard Windows Server2012 Datacenter • High Density Virtualization • Unlimited Virtual Instances • All features • Low Density or No Virtualization • Two Virtual Instances • All features • Cloud connected first server • No Virtualization Rights • Limited features • Economical general purpose • No Virtualization Rights • Limited features

16. Simplified Licensing for the Future of IT Two editions differentiated only by virtualization rights Datacenter offers unlimited virtualization. Standard offers two virtual instances. Common licensing structure Both editions will have a processor + CAL licensing model. Each software license will cover up to two physical processors on a single server. Common features across editions High availability features such as failover clustering are included. Same memory and processor capabilities across edition.

17. ECI and CIS OverviewComplete private cloud solution in a cost-effective offer Solutions Features Requirements Discount Two Editions • Both solutions include Windows Server 2012 and System center 2012 Standard and datacenter differentiated by virtualization • Same capabilities, one license per processor Minimum number of licenses needed to enroll Percentage discount applied Enrollment for Core Infrastructure 25 licenses 20% Core Infrastructure Suite 1 license 5% *CIS SKU is also available to Open, Select, and to Enterprise customers as an additional product outside of ECI.

18. Windows Server 2012 Small Business Licensing Windows Server 2012 Foundation Windows Server2012 Essentials • No change in licensing model for Essentials and Foundation Cloud connected first server Economical general purpose server • Per server licensing • Limited to 2 processors • Up to 25 user accounts and 50 devices • No virtualization rights • One OSE* per license (physical or virtual) • Per server licensing • Limited to 1 processor • Up to 15 user accounts • No virtualization rights • One OSE* per license (physical only) • Available only thru OEM *OSE (Operating Systems Environment)

19. Never before… One consistent platform You can offer Key features Network Virtualization & Shared Nothing Live Migration 1 Complete VM mobility without SAN or clustering Free In-the-Box VM Replicas, NIC Teaming 2 High availability without complicated 3rd-party plug-ins The largest virtual disks in the market - 64 TB 3 Unparalleled scalability & VM Density Storage Spaces & advanced storage enhancement 4 Virtual storage pools with commodity storages Virtual Fiber Channel and off-loaded data transfer 5 Increased SAN performance with fast storage access Hyper-V Extensible Switch, Resource Metering, QoS 6 Secure multi-tenancy & resource metering Remote Desktop Services and VDI improvements 7 Anywhere & any device access

20. Partner Opportunity Windows Server | System Center | SQL | Azure

21. One platform for all segments Enterprise • Enables small businesses around the world • Powers many of the world’s largest datacenters • Delivers value to organizations of all sizes Mid-market Small Business Windows Server System Center

22. How partners are making money For our Partners, every $1 in Microsoft server virtualization software generates an additional $34 in sales of complimentary Products & Services $5K in Microsoft System Center $170K in Solution Sales for our VAR and SI Partners Professional Services $14 Other Software $2 Business Applications $4 Storage Products $8 Security Products Networking Products $4 $2

23. Partner Opportunities Small Business

24. Small Business Small Business market needs Must Offer: Simplicity Flexibility Security Mobility Must Consider: Devices Price LOB Apps Scalability

25. Small Business Partner opportunity with Windows Server 2012: Small Business Customers with less than 25 PCs; 27 million businesses worldwide Customer Priorities Protect Data Flexible Work Styles Simplify the Path to the Cloud Grow your customer base. Offer new customers a solution designed to meet the needs of the millions of small businesses today that do not have a server by delivering value to their business as a trusted advisor. Partner Opportunity Cross-Sell with Windows Client and Office Build Revenue through Managed Services Upsell to Windows Server 2012

26. Small Business Partners opportunities aligned with customer priorities Customer Priorities Protect Data Flexible Work Styles Simplify the Path to the Cloud 1 2 3 Build Revenue through Managed Services Cross-Sell with Windows Client and Office Upsell to Windows Server 2012 • Simplified back ups, built-in recovery and centralized IT management • Cross-sell opportunities that benefit your customers’ operations • Drive upsell to Windows Server 2012 Standard to allow customers to grow their business • Increased IT service uptime with recovery and backup capabilities • Centralized management with • built-in management tools • Improved access with Remote Desktop Services • Affordable storage • Better availability • Amplify opportunity with the best-of-breed Microsoft application servers • Built-in virtualization capabilities • Connecting to cloud services for backup, recovery and management across premises • Foundation for workloads • IT Efficiency with easier management • Improved Security • Secure multi-tenancy • Resource metering • Cross-premises VM Mobility • Centralized Cloud Management via extensible server dashboard

27. Next steps Create demand Deploy Plan Enable Sell Up-sell & cross-sell Generate more sales leads with customizable marketing campaigns, tools, and resources. • With Windows Server 2012 Essentials as the platform, help your customers understand the power of Windows 8 and Office 365. Learn about product features and capabilitiesthat can help you grow your practice. Find training opportunities to strengthen your expertise on the latest technologies. Help customers decide faster with exclusive sales tools, and leverage incentives to open new revenue streams. Utilize Microsoft solutions and support to provide a seamless transition from concept to implementation.  Small business first server opportunity http://partner.microsoft.com/firstserver

28. Partner Opportunities Mid-Market

29. Mid-Market Mid-Sized business market Upgrade Virtualization Expanding IT budgets Market growth 80% of companies are still running Windows Server® 2003. 75% of companies expect to implement server virtualization by 2012 IT spending is changing from reactive to proactive and the most valuable technology investments are priority SMB market is estimated to be $460B and growing 7% annually.

30. Mid-Market Partner opportunity with Windows Server 2012: Mid-Market business Customers with 25-250 PCs Customer Priorities Simplify IT Save Money Grow Your Business Deepen and strengthen your existing customer base by delivering a solution designed to meet their business needs by offering a systematic and unified approach to virtualization and systems management. Partner Opportunity Build Revenue through Managed Services Cross-Sell with Windows Client, Office, Exchange, SharePoint, and Lync Upsell with Data Management Solutions powered by SQL Server

31. Mid-Market Partners opportunities aligned with customer priorities Customer Priorities Simplify IT Save Money Grow Your Business 1 2 3 Build Revenue through Managed Services Cross-Sell Opportunities Upsell with Data Management Solutions • Windows Server 2012 features offer new revenue stream opportunities • Leverage Microsoft Solution Stack to increase revenue – Windows Client, Office, Windows Phone • Harness growing data and provide customers with advanced BI tools, reduce infrastructure costs • Robust virtualization • Efficient automation with PowerShell 3.0 • Comprehensive automation and application management with System Center 2012 • Simplified management • Improved access with Remote Desktop Services • Affordable storage • Better availability with Hyper-V Replica • Amplify opportunity with the best-of-breed Microsoft application servers • Higher IT service uptime with built-in High Availability: Shared Nothing Live Migration • Reduced downtime: Live Migration without SAN • Robust security and identity

32. Positioning Windows Server 2012 to your customersWhy upgrade to Windows Server 2012? Complete Virtualized Platform Applications, networks, and storage become more flexible, policy-based resources, increasing agility Simplified Management Benefit from end-to-end automation of common management tasks and a more robust multi-server management experience Affordable Storage Leverage commodity storage, networking and server infrastructure as well as increased power efficiency for superior acquisition and operating economics Improved Access Enjoy seamless, always-on access to a virtualized work environment from virtually anywhere, including branch locations and public connectivity services Provide cost-effective, higher IT service uptime to protect against a wide range of failure scenarios, prevent downtime, and speed recovery when needed Better Availability

33. Path to success Create demand Deploy Plan Enable Sell Up-sell & cross-sell Generate more sales leads with customizable marketing campaigns, tools, and resources. Learn about product features and capabilitiesthat can help you grow your practice. Find training opportunities to strengthen your expertise on the latest technologies. Help customers decide faster with exclusive sales tools, and leverage incentives to open new revenue streams. Utilize Microsoft solutions and support to provide a seamless transition from concept to implementation. • With Windows Server 2012 as the platform, help your customers understand the power of Windows 8 and Office 365.  Mid-market upgrade and virtualize opportunity: http://partner.microsoft.com/serverupgrade

34. Partner Opportunities Enterprise

35. Enterprise Partner Opportunity with Windows Server 2012: Enterprise Customer Priorities Agility & Control Empower Employees Reducing Costs Innovation Partner Opportunity Help your customers drive massive cost reduction, control, and agility with new scenarios Datacenter Transformation Enable Modern Applications Unlock Insights on Any Data Empower People-Centric IT

36. Enterprise Partner Scenario - Datacenter | Applications | Data | People-Centric IT Datacenter Transformation: Partner Opportunity Customer Challenges You are the Catalyst to Move Customers Forward • VM “sprawl” and systems management complexity • Unsure about cloud choices • Non-flexible datacenter infrastructure • Too much time spent on non-strategic IT functions Workloads/Apps Management,ID & Security Virtualization Platform • Windows Server 2012 + System Center 2012 empowers partners to: • Deliver cost-effective modern infrastructure with massive cost-reduction, control, and agility with new scenarios • Optimize your customers’ existing infrastructure and seamlessly manage across private, public, or hybrid cloud

37. Enterprise Partner Scenario - Datacenter | Applications | Data | People-Centric IT Datacenter Transformation: How Windows Server 2012 enables Partner Opportunities 1 2 3 Datacenter Automation & Modernization Datacenter Transformation to the Cloud (Hybrid Environments) Hosted & Managed Services • Infrastructure Modernization • Datacenter Process Optimization and Automation • Cloud advise for infrastructure • Deploy Hybrid Environment • Hosted backup and disaster recovery services • Managed virtual server hosting • Multi-tenant infrastructure • Multi-tenant isolation • Resource metering • Connect to Microsoft Cloud Services • Hyper-V Replica • Cross-premises VM mobility • High-density, scalable environment • Affordable service uptime • Network availability: NIC Teaming • Continuously available storage • Management efficiency • Multi-server management • Resilient automation with PowerShell • Comprehensive cloud platform for Hosting Services • Multi-tenant security and isolation • VM density, scalability, and performance • Quality service with cost efficiency • Improved Quality of Service (QoS) • In-depth resource usage monitoring

38. Enterprise Partner Scenario - Datacenter | Applications | Data | People-Centric IT Enable Modern Applications: Partner Opportunity Customer Challenges Moving Customers Forward • Need for business agility in a constantly changing market • Desire to leverage existing IT assets and skillsets to deliver cloud capabilities for business • Uncertainties and questions around cloud transition Cloud on Your Terms Flexible App Model Trusted Partner • Windows Server 2012 + System Center 2012 enables partners to: • Build flexible solutions and deploy on your customers’ datacenters and in the cloud • Deliver a scalable and elastic application platform for cloud optimized applications

39. Enterprise Partner Scenario - Datacenter | Applications | Data | People-Centric IT Enable Modern Applications: How Windows Server 2012 enables Partner Opportunities 1 2 3 Application Management & Deployment Cloud & Hybrid Apps Cloud Advise • Business critical application deployment & management • Multi-tenant enabled applications • Optimize or deploy existing apps for Hybrid applications • New applications with cloud-centric model • Cloud advisors for planning & implementation • Application hosting • Continuous Availability • Network availability: NIC Teaming • Live storage migration • High Scalability & Performance • Virtual Fiber Channel in Hyper-V • Offloaded data transfer • Deep application monitoring with System Center • Framework and tools for multi-tenant enabled applications • Development symmetry • Common development tools • Multi-tenant high-density web sites • Cross-premises deployment • Single set of credentials across on-premise and cloud resources • Application mobility across public and private clouds • Optimized infrastructure for Microsoft Applications

40. Enterprise Partner Scenario - Datacenter | Applications | Data | People-Centric IT Unlock Insights on any Data: Partner Opportunity Customer Challenges Moving Customers Forward • Mission critical apps need high performance infrastructure offering reliable uptime and security & compliance • Scaling & managing all types of data is difficult • Increased demands for data protection and security for all types of data Mission Critical Confidence Any Data, Any Size, Anywhere Connect to the World’s Data Immersive Insights, Wherever You Are • Windows Server 2012 + System Center 2012 empowers partners to: • Provide the best platform to scale and manage data for mission-critical data applications • Help partners to cross-sell and maximize all of these data handling opportunities across clouds

41. Enterprise Partner Scenario - Datacenter | Applications | Data | People-Centric IT Unlock insights on any data: How Windows Server 2012 enables Partner Opportunities 1 2 3 Mission Critical Workloads Any Data, Any Size, Anywhere Connect to the World’s Data • Mission Critical data workloads • Data management solutions in a Hybrid environment • Platform for Big Data handing together with SQL Sever and Windows Azure • Performance and scalability for virtualized Tier-1 applications • Continuously available failover clustering for SQL Server • Virtualized, on-demand capacity and self-service provisioning and usage metering • Scale across clouds: on-premises, in the cloud, and in a hybrid environment • Granular access to data and corporate resources • Low-cost storage options for massive data handling: Storage space • Connect to Cloud Services • Scalability: the largest virtual disk size in the market (64 TB), 1 TB Memory per VM, and 64-node Hyper-V clusters

42. Enterprise Partner Scenario - Datacenter | Applications | Data Empowerment | People-Centric IT Empower People-Centric IT: How Windows Server 2012 enables Partner Opportunities 1 2 3 Virtual Desktop Infrastructure (VDI) Dynamic Identity Desktop Hosting • Desktop Virtualization and Application Virtualization • Centralized desktop management • Active Directory as the common identity system across clouds • Data Security and compliance • Expand to managed desktop hosting services – session-based, applications, and VDI • Seamless, always-on access • Rich user experience with RemoteFX for WAN • High-performance and low cost storage options • VDI over SMB, SANs, or direct attached local storage • Storage Spaces • Common Identity across clouds • Identity lifecycle management • Strong identity and security for users and devices with granular access • High density: 8,000 VM’s per cluster • Improved automation of desktop hosting server infrastructure • Wide range of high-performance and low cost storage options • VDI over SMB, SANs, or direct attached local storage • Storage Spaces

43. Why Partners should invest in Windows Server 2012 Increase Deal Size & Offer High Value, Comprehensive Services Comprehensive cross-solution selling opportunity: Hardware+ Infrastructure + Applications + Data Platform + Devices Deliver long-term and high value services across on-premises, public cloud, and hybrid environment Enable New Scenarios More deployment opportunities with rich out-of-the box capabilities Enable opportunities for cloud optimization and hybrid environment Designed for hosting services Appeal to a broad range of new customers Deliver high-quality solutions that take advantage of the cost saving technologies built into the Windows Server 2012 platform Meet the needs of customers demanding support for virtualized high performance applications

44. Enterprise Resources and next steps 1 2 3 4 5 • PLAN • MPN Private Cloud Site • Windows Server® 2012 • System Center 2012 ENABLE • CREATE DEMAND • Customer Cloud Assessment Tool • Private Cloud Immersion (PCI) • Private Cloud Campaign Materials • Pinpoint • Microsoft Private Cloud Accelerate Program • Microsoft Assessment and Planning Toolkit (MAP) • SELL • Private Cloud Strategy & VMware Compete Course • The Solutions Incentive Program • Enrollment for Core Infrastructure (ECI) • License Mobility through Software Assurance • DEPLOY • Deployment Planning Services • Microsoft Private Cloud Fast Track • Hyper-V™ Deployment Guides • Solution Accelerators(Microsoft Deployment Toolkit: MDT & Security Compliance Manager: SCM Windows Server 2012 Partner Readiness Resources Private Cloud/System Center 2012 Readiness Resources MPN Management and Virtualization Competency MPN Server Platform Competency MPN Identity and Security Competency For more information on Windows Server 2012 and System Center 2012,visit the Microsoft Server and Cloud Platform site!

45. Windows Server 2012 Cloud optimize your IT Beyond virtualization The power of many servers, the simplicity of one Every app, any cloud Modern workstyle, enabled Hybrid applications TOP TEN FEATURES Enterprise scale and performance for the largest workloads Shared-nothing live migration Low-cost, highly available, file-based storage Windows PowerShell 3.0 Simplified, feature-rich Virtual Desktop Infrastructure (VDI) Dynamic Access Control Multitenant, high-density websites Hyper-V Network Virtualization Hyper-V Replica

46. Enterprise Exciting product lineup SQL Server 2012 System Center 2012 Windows Azure Windows Server 2012

47. Thank you