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Chris’s Photography. Christopher Alvarado Grade:11th Age:16. Mission Statement. Mission Statement I am here to help people get there most important event and put it into a photo Opportunity Special events occur everyday all year long. Business Profile. Type of Business Service
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Chris’s Photography • Christopher Alvarado • Grade:11th • Age:16
Mission Statement • Mission Statement • I am here to help people get there most important event and put it into a photo • Opportunity • Special events occur everyday all year long
Business Profile • Type of Business • Service • Take pictures of your event,(EX. Weddings, sweet 15 and etc.) • Legal Structure • Sole Proprietorship • Like to work independently
Qualifications • I’m qualified to run this business because: Will be licensed to be a photographer Will have 15 years of photography experience I have taken a Marketing/ Entrepreneurship Class
Market Analysis Total Population 894,478 Target Market 33,558 Potential Market 16,779
Target Market Segment • Demographics • The people are possibly mostly in there 15-40’s and the gender is men and women in a wedding & sweet 15’s • Geographic's • My customers live in Hartford County • Psychographics • Men and Women that want their memorable moment in picture • Buying Patterns • People to spend what it take to preserve a one time memory
Chris’s Photography Cheyney Barrieau Photography Iris Photography Competitive Advantage Factors Price Expensive Expensive Affordable Quality of Product/Service well nice Great Location West Hartford West Hartford Hartford County Reputation/Brands Well taken photos Nice taken photos Great taken photos Unique Factors/ Knowledge Photos of weddings Photos of people and places Photos of anything needed
Marketing Mix Hartford County • Business Cards • Signs • Website/Social Networks Adults or teenagers that want there most important event in photo Ages 15-40 Photos( Albums, slide shows, CD). CD (200 photos) $30.00 Photo Album ($25.00) Slide show ($30.00)
Promotional Expense Monthly Amount Promotional Mix Advertising $5.00 Business Cards Publicity $0.00 Social Networks, Word of mouth, Website Personal Selling $0.00 Live slide show at the event of the event Total Monthly Promotional Expense $5.00
Description of One Unit of Sale: Wedding (300photos) Cost of Materials/Labor
Economics of One Unit Description of One Unit of Sale: Wedding (300 photos)
Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168
Monthly Sales ProjectionsFirst Year Total Units Sold 51
Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $ 324.17 = .5 Monthly Break -Even unit $794.00 In an average month, the company will begin to make a profit after selling unit. 1/2
Start-Up Investment Total Start-Up Investment $1527.48
ROS & ROI 31,113.37 51,000 X 100 = 61% $0.61 31,113.37 1527.48 X 100 = 2,037% $20.37
Financing Strategy Total Start-Up Investment $1527.48
Business Responsibility& Philanthropy • Philanthropy • Who ever comes for my photography service, we will donate 5% of my net profits to Make A Wish Foundation. • Business Responsibility • My business will have business cards and word to mouth to expand the popularity of my business and on the business cards let them know what they did.
Business Personal Business & Personal Goals • Have a website for people to see what I do • To graduate from SMSA and get accepted into the college of my choice Short-Term • Have my own business that people could call or come to for my services • Graduate from college and become a professional photographer. Expand my business by the second year to outer towns of Hartford Long-Term
Picture the Moment Thank you for your consideration. Chris’s PHOTOGRAPHY Website Coming Soon