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A review of our class. We have learned about competitive advantageWe know that sustainable advantage comes from a proprietary technologyWe know that infrastructural systems do not usually provide competitive advantagesWe learned about the Toyota Production SystemSo where does IT fit in all this?
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1. Smith & Fingar on Business Process Management:Is Carr Wrong? INFS 780
Rick Christoph
2. A review of our class We have learned about competitive advantage
We know that sustainable advantage comes from a proprietary technology
We know that infrastructural systems do not usually provide competitive advantages
We learned about the Toyota Production System
So where does IT fit in all this?
3. Who are Smith and Fingar? Authors of a book titled: IT Doesn't Matter—Business Processes Do
Howard Smith and Peter Fingar
Provides an interesting rebuttal to Carr
4. Is Carr Wrong? "Carr's historical analogies to other infrastructure technologies are not convincing. Information technology has infinite and constantly expanding functionality."
5. Is it Spring or winter for IT? Carr suggests winter
The glory years are over
IT has become an infrastructure.
It is critical to success but will not yield a sustainable advantage.
Smith & Fingar say spring
IT is just starting – the next 50 years are where it is at!
The real key is Business Process Management
6. Smith & Fingar on Scarcity Carr states scarcity may be the basis for sustainable competitive advantage
If not scarce, it is not proprietary
S & F state that is true -- in the physical world such as during the industrial revolution
Carr’s examples of railroads, telegraph, etc.
7. Scarcity - today Smith & Fingar say this is not so in:
the realm of human creativity
innovation in the information revolution.
In other words – HOW you use the data is the critical issue
What do you think of that argument with respect to ERP?
8. S & F competitive advantage Carr is really about the IT industry, not the use of IT for strategic advantage.
They argue that Carr is focusing on the MACHINE – is that true?
Carr's article describes the last fifty years of the IT industry, more accurately called EDP.
Carr’s focus was on TPS – is that true?
9. Infrastructural Advantage Infrastructural technologies provide their users opportunities for competitive advantage when they approach critical mass, not early in their development.
Do Infrastructural systems really provide a competitive advantage?
10. Business Processes are key Carr's argument does not recognize the significance of the business process,
instead focuses on "functional" IT applications and individual services.
Today's IT Utility is only the platform for tomorrow's BPM capability.
Scale, standards, and access are valuable to store, process and transport unique business processes of distinction.
11. Web Services & Practices Web services are an emerging technology related to application integration, not to selling commoditized applications by some third-party IT utility company.
Best practices aren't the only practices, as Carr implies.
12. So what is BPM? “The problem is the separate stovepipe applications within most organizations with process choke points that cross the stovepipes.
The answer is to build and operate services at the intersections of the stovepipes to ease the process.”
13. What is BPM In the simplest terms, it is running the organization to meet customer's needs
Why don’t we do this now?
Functional silos
Focus on my area – not the firm
I can’t understand everything in the entire firm
14. Hey – wait a minute! How does BPM compare to TPS?
Sounds kind of familiar – doesn’t it?
Could automated BPS systems approach many of the TPS functions?
15. Well, who is right? Let’s apply Smith & Fingar’s ideas to a mature technology – electricity
Does how you use electricity provide you with a competitive advantage?
Are the best practices the only practices?
Does electricity provide opportunities for competitive advantage?
16. Carr might suggest What are the keys to electric power:
Critical infrastructure
Users do not care how it works – just that it does work
Product is a commodity
Best practices = availability
This will not yield competitive advantage
17. Carr Reviewed: Four Points to IT success Spend Less
Follow, Don’t Lead
Innovate when risks are low
Focus on vulnerabilities over opportunities
18. Whoever is right: We need to consider IT as another input
Justify on business terms
Focus on deliverables
Not selling IT as the next dream
Consider that it may be an infrastructure
Consider BPM opportunities