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Compliance Internalisation An example of compliance Identification Informational Social Influence Normative Social Influence An example of Informational Social Influence Obedience A study into conformity A study into obedience other than Milgram An explanation for why we obey
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Compliance • Internalisation • An example of compliance • Identification • Informational Social Influence • Normative Social Influence • An example of Informational Social Influence • Obedience • A study into conformity • A study into obedience other than Milgram • An explanation for why we obey • An evaluative point for that explanation
Reasons why we might resist social influence? • Conformity • Allies • Would I do this / think it was right to do this normally? • Non conformist personality • Obedience • Allies, proximity (Milgram) • Would I do this / think it was right to do this normally? • Being willing to make a sacrifice for the good of others
Individual Differences in Individual Behaviour • Locus of Control • Attributional Style • Culture
Locus of Control ‘Perception of control over own behaviour’ External Internal Perceive self as in control of behaviour and outcomes Perceive external influences or ‘luck’ cause behaviour and outcomes.
Internal or External? • I did well in my exam because I got lucky on the questions. • I did well in my exam because I put a lot of effort into my revision. • Your examples…. • People with which type of locus of control are more likely to resist social influence?
Research Findings: Internal Locus of Control: • More likely to seek useful information and less likely to rely on the opinions of others. • More achievement oriented. • Most likely to become leaders – those who attribute success to themselves see themselves as able to cause changes in their environment. • Better able to resist coercion from others. Therefore external:
Linz and Semykina • Gender differences? • Difference in earnings… Twenge et al (2004) • Social changes have resulted in people having a more external locus of control as young people see events as out of their control – divorce etc. Anderson and Schneier
Attributional Style • How we explain to ourselves why we have experienced a certain event. • Explanations of success and failures. • 3 Components: Personal, Permanent, Pervasive.
Positive and Negative Attributional Styles • Personal • Permanent • Pervasive • More or less likely to be independent?
Heaven et al (2005) • Australian Students
Posters – in pairs • Locus of Control • Attributional Style – 3 types and + / - • Independent • Compliant