Joli’ Denise Richard-Pegues, Designer/Owner nesadesigns@gmail.com ♠ joli’@gmail.com, twitter.com/diaryofjoli ’ ♠ fac

1. Joli’Denise Richard-Pegues, Designer/Ownernesadesigns@gmail.com ♠ joli’@gmail.com,twitter.com/diaryofjoli’ ♠ faceboodk:diariesofjoli’409-828-1908

2. Denise Richard-Pegues • An fashion entrepreneur and self-taught designer from Baton Rouge, La. She aims to produce haute couture clothing that is unique, edgy and for customers willing to take risk.

3. Know your customers • Joli’ focuses on young, emerging and matured career fashion-conscious socialites. She enjoys lunch with girlfriends, traveling, relaxing at the spa and makes a fashion statement not only on the soccer field but also upon every entry. While she enjoys new trends, she loves the faithful couture of Chanel. Neimansand Saks are her best friends while finding great buys of high end designers at discounted stores are therapy to a headache.

4. Marketing Strategy and Goals • Reactive Approach (Right Now) • Internet sites for emerging designers • www.aspiringcouture.com • www.yannique.com • www.madisonbuyer.com • www.seattlefashionweek.net • www.littledesignerbook.com • www.etsy.com • Facebook, Twitter, Myspace, Joli’ Website

5. Marketing Strategy and Goals • Proactive Approach (Fashion Calendar) • October 2009 • Begin designing and ordering fabrics for Fall 2011 • November/December 2009 • Create patterns and begin sampling for Fall 2011 • January 2010 • Finalize Fall 2007 collection, create Look book, and begin sales • April 2010 • Finalize orders, buy fabric, and begin production for Fall 2011 orders • Buy sample fabric and materials for Spring 2011

6. Marketing Strategy and Goals • Proactive Approach (Fashion Calendar) • May 2010 • Pay for grading, cutting, sewing, and finishing of Fall 2011 • Begin patterns and samples for Spring 2011 • July 2010 • Finalize Spring 2008 collection • August 2010 • Begin shipping Fall 2010 to stores and receive COD payments • September 2010 • Ship September deliveries for Fall 2010 • Begin to receive payment on net 30 terms

7. Tradeshows and Fashion Week Sourcing at Majic, www.fabricshows.com, August 30-Sept 2 Las Vegas Fashion Week, Sept 3 – 5 Material World West, Los Angeles, CA, Sept 20-Oct 2 GlobalTex: texile show at Los Angeles, CA Oct 13-15 Designer and Agent Los Angeles, CA, Oct 16-18 Los Angeles Fashion Market/Spring ’10, Oct 16-18 Dallas Market, Oct 22-25 Fashion Designers Expo Florida @ Miami, Oct 29-31

8. Roles and Responsibilities Fashion Muse - The muse inspires the designer and helps the designer stay focused when creating the line. A muse can be someone you know or perhaps a celebrity or society figure that represents the ideal customer for your line. Fashion Executive Assistant - Right Hand Person, Keep on track of schedule, set up marketing contacts, help with website, feedback for designs, set up look books and fashion shows. Keep designer fully engaged on commitments Assistant Fashion Designer-Assist Fashion Designer with Collection. Creative suggestions. Pattern maker - Make all patterns, grading and spec sheets. Master constructor. Seamstress-Construct fashion designs.

9. Action Items • Create Social Websites for Joli • Create account for Reactive Marketing Stragety • Finalize Fall Reactive Line/Start on Fall 2011 Line • Need a name for the Male Line • Commitments for the Male Line • Decide on price points after market/tradeshow • Research websites for emerging designers • Create Website and Esty sites

10. Action Items • Develop contract for Pattern Maker. • Complete Logo with Liscko • Become a member of Fashion Group International of Houston. Arrange Lunch and obtain a calendar of events. • Obtain LLC and license • Complete Bio and business plan • Brainstorm with team to add more members

11. Action Items