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Jose Ingles WWF Coral Triangle Program  

Transforming Markets: Better production for a living planet. Jose Ingles WWF Coral Triangle Program  . ADB Environment Community of Practice presents: Greening Supply Chains: Protecting Ecosystems and Food Security June 5, 2013. Outline. Why work with the private sector?

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Jose Ingles WWF Coral Triangle Program  

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  1. Transforming Markets: Better production for a living planet Jose Ingles WWF Coral Triangle Program   ADB Environment Community of Practice presents: Greening Supply Chains: Protecting Ecosystems and Food Security June 5, 2013

  2. Outline Why work with the private sector? WWF work on Transforming markets WWF approaches for greening supply chains and transforming markets.  WWF Tuna Work in Asia Pacific

  3. Transforming Markets: COMMODITIES AND SECTORS Social and Environmental Risks Forest (timber, pulp & paper) Fisheries (white fish, tuna) Aquaculture (salmon, shrimp, tilapia, catfish) Agriculture (soy, cotton, palm oil, sugarcane) Livestock (beef and dairy) Bi-energy (from agriculture and forestry)

  4. WWF’s Approaches in transforming markets develop new market standards establish Company Partnerships  increase the supply of certified products through Multi-Stakeholder Engagements promote Better Management Practices(BMP) promote sustainable Commodity Investment with the financial sector

  5. Transforming Markets: Asia Pacific Tuna Sugarcane Palm Oil Aquaculture Cotton

  6. Developed New Market Standards

  7. Market Push-Pull Outcomes SupplyChain Stakeholders Numberof Stakeholders INTERVENTION

  8. Tuna Issues • Overfishing • High Bycatch (Juvenile Tuna) • Loss of Value

  9. Partnership Goals w/ Private Sector. . . .

  10. Fishery Improvement Projects (FIPs) • Stepwise approach to MSC certification • Develop seafood company commitment • Technical advice from fishery consultants • Partner with local stakeholders to develop and implement FIP • Essential that goals and results are measurable

  11. Partnerships with private sector NGO partnerships Improve Governance, Management and decision- base policy support FIP partnerships (Anova);(Blueyou+Seafresh+COOP/Bell Seafood) Partnerships with Associations for (APRI, PACPI), best practice (ATLI, ISSF, Anabac, Orthongel ) Support of Science Information : (EDEKA –Tagging; PACPI – stock enhancement;)

  12. Examples of Partnerships Seafood Campaigns • Seafood Guides • Retailer/trader/industry discussions • Retailer commitments • Seafood Charter • Kids clubs • MSC • Compliment policy ask • Celebrity chefs • Media…… Influencing buying and consumption behavior of consumers

  13. Developing Platforms • CTI Regional Business Forum • CT Fisheries Forum • CT Communications Platform • Asia Pacific Sustainable Seafood and Trade Network

  14. The Asia-Pacific Sustainable Seafood & Trade Network www.panda.org/apsstn • Broad membership based service provider • Regionally relevant • Supports sustainable seafood initiatives • Delivers improved seafood supply chain practices

  15. Thank you!

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