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2014 RMAS A la Carte

2014 RMAS A la Carte. Signature Ad Version. Participate in Signature Version of Preprint This program gives you the ability to opt in to the Signature Version of any ad. These versions provide more aggressive sales, niches, and special events. 

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2014 RMAS A la Carte

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  1. 2014 RMAS A la Carte

  2. Signature Ad Version • Participate in Signature Version of Preprint • This program gives you the ability to opt in to the Signature Version of any ad. • These versions provide more aggressive sales, niches, and special events.  • Signature version details sent out to retailers and posted on hub 1 week after regular sku lists.

  3. Signature Ad Version • This version features more live goods, and some items which are only available drop ship. You should plan to bring these in for ads you are particiapting in. • These niches are Traeger, Big Green Egg, Scotts, Weber, 3M and Stihl. • There are also some misc. non stock items (Little Big Shot Nozzle, Wall of Water, American Heater coolers and heaters) which are only available via drop ship with no guaranteed sell through. • RMAS generates non stock SKUS for non RSC ad items. We are working to develop automatic POs for retailers when applicable.

  4. Signature Ad Version • You must opt in by the bulletin due date of the ad in question.   • You will be billed $300/month for this program regardless of how many ads you opt in to in a given month. (Example: There are 4 Signature versions in April 2014, you will be billed $300 whether you opt in to a single ad, or all 4 within that month) • You will be billed at the end of the month by automatic payment to your credit card. • $300/month billed to credit card on file.

  5. RMAS Dream & Send Program • Email blasts in alignment with RMAS ad plan as well as seasonal offers sent to your Ace Rewards customers each month. You must opt in or out of this program by the bulletin due date of the ad in question. You will be billed at the end of each month. • $50/month billed to credit card on file.

  6. Social Media Management • Includes Facebook and other social media channels TBD. • Full content calendar available for review prior to the month and participating retailers are opted into all promotions unless we hear from you by opt out deadline. • Regular content updates throughout the month in sync with RMAS ad plan. • 1 fan contest per month. • 1 advertising campaign per month. • $150/month billed to credit card on file. • ($50 of this goes directly to paid digital advertising)

  7. Social media Benefits • Saves YOU time! • Provides creative and engaging content that is in sync with RMAS regional advertising plan • Provides correctly sized, sharp looking, royalty free images • Drives Facebook likes through contests and paid advertising • Allows room for store level promotions for those that choose to add promotional content • Serves as a do-it-for-me solution for stores that do not want to maintain a Facebook page in house • Engages users above and beyond the 5-10% of your fan base who sees your posts • Provides analytics and proof of performance

  8. Example: Facebook Offer Offer Claims 3,073 Clicks 8,262 Page Likes 381 Shares 168 Pages 7

  9. Example: Facebook CouponHalf Time Half Off Redemptions: 84 Total Sales: $1,911.21 Avg Trans: $22.75 Stores: 13

  10. Example: Event PromotionLadies Night 65 Likes 14 Shares 6,560 Impressions 13 Comments 2 Pages

  11. Example: In Store Promotion Pictures With Santa 57 Page Likes 56 Post Likes 42 Shares

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