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Corporate Volunteering For a Difference A HRM Perspective. Mr. Eddie Ng Chairman of International Committee Hong Kong Institute of Human Resource Management 28 February, 2003 . A New Perspective. Corporate image beyond advertisement Social commitment = Good Corporate Citizen
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Corporate Volunteering For a Difference A HRM Perspective Mr. Eddie Ng Chairman of International Committee Hong Kong Institute of Human Resource Management 28 February, 2003
A New Perspective • Corporate image beyond advertisement • Social commitment = Good Corporate Citizen • Employee motivation – Identity / Sense of Value • Desire to be meaningful and impactful • New initiatives - work life balance and diversity • Alignment w/ individual, organization, community
A Triple Win Helping people in the community while giving employees a chance to shine and benefiting the company in numerous ways The Employee / Volunteer Via NGO The Employer The Community
1. Employee / Volunteer Win • Develop leadership / decision making abilities • Achieve personal growth • Gain opportunities to assist those who are needy • Learn team-building skills • Balance work life with fun leisure activities • Increase their sense of worth and personal pride
2. Employer Win • Enhances public image • Achieves high visibility • Solidifies interest in the community • Improves local quality of life • Increases employee morale • Instills confidence in business • Displays a humanistic approach to employee relations
3. Community Win • Receives volunteers who have specialized skills / expertise • Improves social conditions by helping the needy • Builds a stronger and safer community • Recipients receive services needed
Human Resources Management Perspectives… Voluntary work is an innovative instrument in human resource development
Value of Corporate Volunteering To the Employees Lets see what the Survey said
Benefits to Employees Employers strongly agree or agree that employees benefit through: • Increased self-worth-- 95% • Increased productivity-- 51% • Gained new skills-- 85% • Reduced absenteeism-- 30% • Reduced resignations-- 22% • Points of Light Foundation (U.S.) Study, 1999
Strategic Consideration 82% of respondents use volunteering to address strategic business issues include: - Public relations--84% - Marketing/communication--64% - Employee skill development--61% - Recruitment/retention of employees--57% Points of Light Foundation (U.S.) Study, 1999
I have a few questions : • When lot of employees are always at risk … opportunity or threat • What is the best point of contact with NGO …. Individual or group • Given crazy working hours of employees….constraints on services, contacts, rapports…. • Can we encourage CV task forces be formed by Chambers, companies, professional bodies….as structural and institutional attempts ?
In HRM Perspectives: • Report in front of the Board • Recognition during promotion and competence assessment • Part of employee survey scorecard • We recognize projects, results and impacts, not necessary any NGO name • Part of company annual report • And lot more …………………
Thanks Future Contact: eddiehk@netvigator.com
About IHRM • A non-profit and non-government professional organization found in 1977 • As of Dec. 2002 - 3,600 members
Mission of the Institute To maintain, develop and enhance professional standards in HR management, covering quality, ethics and practices AND To increase the influence of HR professionals, for the benefit of individuals and organizations in Hong Kong
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