與弱勢社群同行 Making a Difference in somebody's life through Corporate Volunteering

1. 與弱勢社群同行Making a Difference in somebody's life through Corporate Volunteering Presented by Dr. Alice Yuk 8 October 2009

2. Corporates: They are rigid in their mindset No efficiency Is this SW? 1. Different Images • NGOs: • They think they are superior • They just want to get media exposure • Is this CV? • Participants: • I know what to do to match you! • What other than one-off outing? • Corporates: • Your professionalism has inspired me ! • You have helped promoting my staff team’s spirit • Participants: • Your caring has brought us hope • You have rekindled my passion and love for children • I feel I am valued

3. 2. Why volunteering through corporates • CSR theory; HRM theory • What differentiates CV from other V? What values you offer: 2.1 Expert knowledge other than social work – business, manufacturing, building and construction, professional finance and governance knowledge … 2.2 Resources – manpower/talents, money, venues, sponsorship, distribution/sales channels, media … 2.3 New perspective or outlook – new dimension, new programme, new approach 2.4 Network and influence – 2.5 Synergy, cross-branding effect

4. 3. Challenges 3.1 Stakeholders Corporate Public general value Media SWD Academic Clients NGO

5. 3.2 Forces of stakeholders at work • History and story (culture, values) • Expectations, goals (mindset, expressed and hidden) • Ways of doing things, rules and regulations, decision making process, limitations, professional autonomy vs. managerialism • Use of language, communication styles … • Understanding of the ‘problem’, self perception • Ownership and engagement • Hidden competition …… etc. • Differences in status and power Leading to differences, contradiction, conflicts, uncomfortable, unhappy

6. 3.3 Walking with your corporate volunteers • Large & SME – CV is open to all, big and small; start where you feel ready and comfortable … • Point – line – sphere matching • CV management: platforms / database: SWD and Government; business sector; NGO sector; media; e-channels

7. 4. To maximize satisfaction in all stakeholders 4.1 Social work or business sector approach: Goal and expectation clarification Setting Contract (target, time frame, respective duties …) Review Shared goal & vision Relationship building (contractual; trust; affection …)

8. 4.2 Walking together: Different levels • Level 1: same direction; but just grabbing what each wants; 各取所需; 求同存異 • Level 2: shared passion; 互相包容; 互諒互讓 • Level 3: shared vision; 互相尊重; 互相扶持; 互相欣賞

9. Then, our hands are open, we give, we take; we share, we hold, we engage. We make a difference. 4.3 Five-finger Kung Fu • Thumb – 讚賞 Recognize people with different power Point to the same direction, guard against goal displacement • Index Finger – • Long Finger – Strength • Ring/Nameless Finger – Support & commitment • Little Finger – Be grateful for little things

10. 4.4 If the above is still difficult to memorize: How to walk effectively with the Disadvantaged through corporate volunteering 如何與弱勢社群同行 – Listen - Not pushing; support, Facilitate; start where others are; respect; patience 路上我願給你輕輕扶你會使我感到好驕傲幸福歡樂常伴你去找一生美好將一聲聲歎息化作生命力懷著信心解開生死結雲霧消失朗日吐以真誠我祝福你會踏上那光明前路願將一腔熱誠給你常為你鼓舞 (喝采) We are not just giving, we are proud because of you; positive; hope; vision, dignity There is future Sincerity Passion; commitment

11. 5. Commitment • Anything you do (or not do) can make a difference in somebody's life • So, be committed to making a positive difference in somebody’s life

12. Eliza of T.S. “This is miracle for us and I would like to share with you. For long our team has been working hard to move our staff to join volunteer activities and the outcome is not as successful as expected. However, this time is different. I was really impressed and moved by the involvement of our staff. Not only by the number of volunteers we gathered, but by the dedication as well. We all spent our sparetime to make the clothes in our own will, during lunch hour, our volunteers make the clothes while talking with EM workers about how to stitch better. The scene was really touching and amazing!” Irene of B.D. “It was indeed a very fruitful and meaningful trip for me. I am very touched by the professionalism, passion, participation and persistent hardwork of all our trainers. I have learnt a lot from them, not only the professional part which is also so applicable to my everyday work in the commercial field. It is sad that our children did not have a dream or vision that they would one day jump out from their boundary to meet the world, thus lifting themselves and their family from poverty and bring hope to people around them. Would like to share with you a vision of our company, the BD: "If we can dream about it, we will become it. If we can imagine it, we will achieve it." It is important that we bring a dream to the students, and facilitate the trainees to help the students make it come true one day. ” 6. Hear what they have said • Carrie of DL. “We have to be open-minded, appreciate each other’s limitations and difficulties. Thanks for your accommodation – the experience is very worthwhile and let’s move on, together!”