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'The Art of War'. ( Samurai exhibition Netherlands ). Spring / Autumn 2010. ( region ) Amsterdam / Rotterdam. fb │events + communicatie. "They say Japan was made by a sword…. “They say the old gods dipped a coral blade into the ocean, and when they pulled it out……..

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  1. 'The Art of War' ( SamuraiexhibitionNetherlands ) Spring / Autumn 2010 ( region ) Amsterdam / Rotterdam fb │events + communicatie

  2. "They say Japan was made by a sword…. “They say the old gods dipped a coral blade into the ocean, and when they pulled it out…….. four perfect drops fell back into the sea, and those drops became the islands of Japan…… Kanji symbool: Samurai fb │events + communicatie

  3. The samurai (the one who serves) were originally “rented guards” in the service of the Emperor or gentlefolk. But slowly they obtained enough power to overthrow the existing and created their own power structure. These clans (families) obtained more and more power and property, and they gathered around the Toryo (Leader) This leader usually was a distant relative of the shogun or bloodlineThe 4 main families were the Fujiwara clan, the Minamoto clan, the Tachibana clan and the Taira clan. These four families were in fact the 'Leaders' of Japan. As the power of these four families kept growing, the first major conflicts were a fact….. fb │events + communicatie

  4. Family tree – clans • The Taira-clan • The Fujiwara-clan • The Minamoto-clan • The Tachibana-clan fb │events + communicatie

  5. Samurai – Tijdperk HeianPeriod ( 794 - 1185 ) The Samurai rise as a military elite under the command of the Emperor. Kamakura Periode ( 1186 - 1332 ) 1192 MinamotoYoritomobecomesShogun. MuromachiPeriod ( 1333 - 1572 ) 1338 AshikagaTakaujibecomesShogun. 1543 Portugezen introduce the shotgun in Japan. MomoyamaPeriod ( 1573 - 1602 ) 1600 The battle of Sekigahara. 1600 The Dutch ship “De liefde” arrived at the coast of Japan. Edo Period ( 1603 - 1867 ) 1641The Dutch VOC takes post at the artificial island of Deshima. 1867 The power of the Emperor was restored, which means the end of the Samurai. fb │events + communicatie

  6. The seven moral principes of the Samurai warrior bushidō . (The path of the warrior) - Fairness (GI) - Courage (Yuu) - Generosity (Jin) - Respect (Rei) - Fairness (Makoto or Shin) - Honour (Yo) - Loyalty (Chuu) Kanji symbol: bushidō fb │events + communicatie

  7. The Art of War The Art of War is a unique interactive exhibition of one of the most special elements of the Japanese culture. The aim of the project is to show the Japanese world seen through the eyes of a Samurai, they were brave fighters, refined poets and inspiring artists. But above all prepared to give their lives for higher ideals. The foundation of this unique way of life is the philosophy: bushidō. The exhibition shows a unique collection weapons and attributes of the Samurai, including artworks, their philosophy of life, demonstrations, tea ceremonies, master classes of ikebana, origami, calligraphy, interactive content and much more … fb │events + communicatie

  8. First time in Europe • Unique private collection • > 100.000 visitors in St.Petersburg Russia • Interactive exhibition fb │events + communicatie

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  10. `m The Art of War contains 20 different unique Samurai costumes……. fb │events + communicatie

  11. Arte facts: • Japanese Samurai Warrior outfits • JapaneseSwords • (Katana,Wakizashi, Ken, Naginata, Chokuto & Nihonto) • Japanesecostumes • Related to JapaneseLifestyle fb │events + communicatie

  12. Doelgroepen • Primary target group: • (Japanese) culture & art enthusiasts • Secundary target group: • ‘Families’ • Tertiary target groups: • Teenagers / Students fb │events + communicatie

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  14. Merchandise Marketing Period of exhibition: Target > 3 Months > 75.000 visitors fb │events + communicatie

  15. Communicatie • Radio & television • Enlarged PR campaign • Unique database • Regional + rural media • Promotional measures • Internet activities fb │events + communicatie

  16. Merchandise: • Samurai swords • Action figures • (Photo)books – CD/DVD’s • Kimono’s • Printed T-Shirts • Posters • Fans • Jewellery & …etc. fb │events + communicatie

  17. Interactive • Workshop ‘Ikebana’ • Workshop ‘Calligraphy’ • Workshop ‘Origami’ • Workshop/demo ‘Tea ceremony’ • Workshop/demo ‘Sword fighting’ fb │events + communicatie

  18. fb │events + communicatie Paul Koster 010 * 4.261.260 06 * 53.180.462 paul.koster@fbevents.nl

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