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Electronic Drink Machine. Matt Legg Dan Pizzillo Garth Gillespie Travis Hopkins Mohamed Elmiligui. http://www.cs.odu.edu/~thopkins/edm. Problem Statement.
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Electronic Drink Machine Matt Legg Dan Pizzillo Garth Gillespie Travis Hopkins Mohamed Elmiligui http://www.cs.odu.edu/~thopkins/edm
Problem Statement Lack of bartender accountability allows inconsistent drink creation through carelessness and theft, subsequently causing loss of profit to bar and club owners and loss of customer satisfaction.
The Facts: $10.80 per 1.75L bottle of liquor 39.45 drinks per bottle at 1.500 oz per drink 36.98 drinks per bottle at 1.625 oz per bottle 39.45 drinks – 36.98 drinks = loss of 2.47 drinks per bottle 2.47 drinks * 7 bottles per week = 17.29 drinks per week 17.29 drinks * 52 weeks per year = 899.08 drinks per year $4.00 * 899.08 drinks = $3556.32 per year 3 * $3556.32 = $10,668.96 per year for three bottles per night 4 * $10,668.96 = $42,675.84for four well liquors
Our Solution A computer-controlled device that: • Determines ingredients • Measures accurately • Dispenses automatically • Holds bartenders accountable
Technical Objectives • Flexible, scalable design • Maintain or increase productivity • Constantly up-to-date database • Integrated Point of Sales system • Accuracy and Accountability
Problems EDM Will Solve • Human error • Short-ring • Phantom bottle • Drinks given away
FDA Compliance • Cleaned every 16 hours of use • Frequently cleaned surfaces must be constructed of stainless steel • Semi-automated cleaning with hot water and sanitizing solution circulated through the system
Alcohol Law Compliance • Responsibility of the owner • Unaffected by EDM • Legal Reference: http://leg1.state.va.us/000/reg/TOC03005.HTM
Societal Issues • Does not alter current bar scheme • Does not replace bartenders • Does not make contact with customers • Is not marketed to individuals
Scientific Merit • This technology could revolutionize: • Confectionary Industry • Medical Industry • Chemical Industry
Technical Innovations • Computer managed liquid delivery • Fast and accurate mixing and dispensing from multiple sources • Automated cleaning that meets federal guidelines
Problems EDM Won’t Solve • Substitutions • Short changed customers • Changed credit card tips • Drink price misinformation
Step-by-step Scenario • Customer orders a mixed drink • Bartender puts a glass in EDM • Bartender selects drink on monitor • EDM dispenses the drink accurately • Bartender serves the drink
Components • $349.00 - Dell Power Edge SC Server • $643.91 - ELO 12" Flat Touch Screen • $279.00 - NuDaq PCI 7200 32 Channel I/O Card • $5222.40 - 128 Micro air pumps ($40.20 / pump) • $1772.80 - 128 lines at 50ft (27.70 per 100ft) • $384.00 – 128-line valve controller array • $8574.31 – Total cost of parts
Pricing • $8574.31 – Hardware • $1500.00 – Installation • $14925.69 – Mark Up • $25,000.00 – Total Cost to Purchaser • $10,000.00 – Yearly Maintenance Fee
Phase I, II, III Product Budget • $334,215 – Human Resources • $152,735 – Hard Resources • $486,949– Total Budget
Funding Plan • National Restaurant Association Educational Foundation http://www.nraef.org/ • National Business Association http://www.nationalbusiness.org/ • Restaurant Business Plan http://www.restaurantfunds.com/
Marketing Plan • Marketed to high-volume clubs, bars, and restaurants • First model installed at club to gain: • Profit Data • Technical Data • Owner’s Testimonials • Use acquired data to market the EDM
Potential Market • The New York City metropolitan area alone has over 1640 bars and clubs • If EDM were sold to only 10% of these bars, $6,565,169.51 of profit would be earned in just that area
Development Issues • POS Software • Database Software • Centralized Update Software • Dispenser Software • Dispenser Hardware • Integration & Testing
Evaluation Plan • Success will be achieved when: • All technical objectives have been met • All expected goals have been realized • Earnings have met or surpassed the requirements defined by the project schedule
Conclusion With the Electronic Drink Machine: • Bar and club owners will profit • Our investors will profit