If you buy it, they will Innovate.

1. If you buy it, they will Innovate.

2. Steve Spinelli 1993-2007 1991-1994 1978-1991 2007-present For profit Board member: one each…small, medium, large

3. The Complete Works of William Shakespeare (abridged) All 37 plays in 97 minutes http://shakespeare.mit.edu/

4. The Entrepreneurial Process In 97 Seconds

5. Capital Markets Context (Revenue) Seed Start-Up Growth Capital Recap/FCF Institutional Capital Renewal Oppty Scoping * Launch Rapid Growth Maturity * Harvest Target Cash Cow Explore, Innovate, Create… Abdicate Survive, Thrive, or Dive Business Modeling Value Creation Value Capture DANGER ZONE! Chasm * Fits & Gaps * (Time) Behavioral Context ASUNDER or return to WONDER WONDER BLUNDER THUNDER PLUNDER

6. 2700 undergraduate students 900 graduate students College of Design Engineering and Commerce College of Architecture and the Built Environment College of Science, Health and the Liberal Arts

7. The funniest things spring from the truth https://www.youtube.com/watch?v=kO8x8eoU3L4&list=RDkO8x8eoU3L4#t=0

9. Vision Philadelphia University is the model for the university education of professionals in the 21st century.

10. Value Proposition Work hard, graduate, get a job in the field of your passion and be empowered to be a leader that field.

11. Roger Martin • Former Partner- Monitor • Dean Rotman School Of Business • NYT Best Selling Author • Claudia Kotchka • 30 Years Procter + Gamble • Design Thinking Advisor For AG Lafley • Heather Fraser • 25 Years Procter + Gamble • Founder Rotman Design Works In Toronto + Singapore • Saul Kaplan • 20 Yrs. Management Consulting + Pharmaceuticals • Founder + Chief Catalyst Business Innovation Factory • Nathan Shedroff • Thought Leader Design + Business • Founder- MBA Design Strategy CCA • Art Center ID, MBA- Presidio • Sara Beckman • Pioneer Design + Business (Haas) • Expertise- Learning Styles- DEC • Stanford- Phd, MS- Engineering • Jeanne Liedkta • Thought Leader Design Thinking + Business • Darden Prof, BCG Consutlant • Harvard MBA, BU- DBA • Harry West • Pioneer Design Strategy • CEO Continuum • Phd MIT Robotics- Engineering

12. The Learning Outcomes Is it Desirable? Is it Feasible? Is it Valuable?

13. The Value Proposition Desirable= Design Feasible= Engineering Valuable = Commerce

15. Addressing the Gap Effect Design Engineering Business Freshman Broad Foundation Sophomore Specialize Traditional Collaborative Courses Junior Gaps Gaps Senior Traditional Collaborative Courses Graduate

16. New Economy: Single discipline framework = lower headroom for growth Business Design Engineering College Majors Career: Years 1-5 Transition from college to career Focus: task execution Career: Years 7-10 task execution & tactical management Career: Years 10+ strategic leadership

17. Philadelphia University’s DEC Network Is Created To: Challenge & Develop Collaborative Design, Engineering , Commerce Curriculum National Reputation Major Donors To DEC + University

18. DEC Duos Need Finding + Opportunity Scoping Design Research + Applied Social Sciences • Nathan Shedroff • Thought leader + Author Design + Business • Founder- MBA Design Strategy CCA • Art Center ID, MBA- Presidio • Maryann Finew • 15 yrs.strategy consulting- Continuum • Consumer Insights+ Marketing • ID- Pratt, MBA-Harvard • Natalie Hanson • Global Director SAP • User Experience + Ethno • UG-Design Methods, PhD Anthro • Rick Robinson • Pioneer in Applied Ethno/Anthro • Founder of E Lab, Dir Sapient + Doblin • PhD Anthro Business Models + Disruptive Innovation Cognitive Preferences + Learning Styles in Teams • Saul Kaplan • 20 yrs. Management Consulting + Pharmaceuticals • Founder + Chief Catalyst Business Innovation Factory • Sara Beckman • Pioneer Design + Business (Haas) • Expertise- Learning Styles- DEC • Stanford- PhD, MS- Engineering • Ellen DiResta • 15 strategy consulting- Continuum • Consumer Products + Strategy • Graphic Design, Engineering, MBA • Kathryn Jablakow • Research- Cognitive Preferences • Expertise- Learning Styles- DEC • PhD Electrical Engineering

19. A Core Curriculum Designed to Teach Trans-disciplinary Skills Senior Capstone 3. SST Biomimicry or Eco-Innovation 4. URM User Research Methods 2. BMIBusiness Model Innovation 1. IDPIntegrative Design Processes DESIGN ENGINEERING LIBERAL ARTS COMMERCE Industrial Design Graphic Design Marketing Anthropology Engineering

20. Imperatives (Ideas) Frameworks (insights) Observations (Context) Solutions (Artifacts) Sara Beckman, CLO Institute for Design Innovation

23. Key Insights Required Knowledge Required Types of Innovation Drivers Is there a better way to achieve the attributes of toasted bread? New Value Proposition Behavioral Knowledge REVOLUTIONARY TACIT What are the ways To toast bread? New Product Technology Technical Knowledge How do we make a better toaster? Product Knowledge Product Improvement EVOLUTIONARY EXPLICIT How do we make toasters less expensively and more quickly? Manufacturing/Ops Knowledge Product Optimization

24. Deep thought, decisive action…with tools to be effective

25. Write a break up letterwith a product you once loved.https://www.youtube.com/watch?v=39AQbvAbi8g What is beauty? https://www.youtube.com/watch?v=cIe-X3SRPd4 Create Value. https://www.youtube.com/watch?v=_2-heMzV1mA

26. Steve Spinelli Thank you!