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LAW PRACTICE MANAGEMENT. THE SCIENCE OF PERFORMANCE COMPETENCE. About L.O.M.A.S. Established 1979 Oldest program at The Florida Bar FREE CONFIDENTIAL Part of your Member Services Staffed by experienced Legal Administrators
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LAW PRACTICE MANAGEMENT THE SCIENCE OF PERFORMANCE COMPETENCE
About L.O.M.A.S. • Established 1979 • Oldest program at The Florida Bar • FREE • CONFIDENTIAL • Part of your Member Services • Staffed by experienced Legal Administrators • Mandate is to provide law practice management information and assistance to members
Legal Marketplace Surveys report that the #1 reason why lawyers are not promoted is: • LACK OF MANAGEMENT SKILLS • If you have hopes in the future of being promoted or becoming a managing attorney, you must have acquired management skills • Private Law Firm • Federal, State, or County Law Office • Judiciary • Legal Services (.org) • Corporate Legal Department
Law Firms, Government Law Offices, Corporate In-house Legal Departments • When being considered for promotion, it is already assumed you are a good lawyer. Now, your management skills are being evaluated. • Poorly trained managing attorneys result in high associate and staff turnover, low morale, loss of productivity, lower profits, and increased exposure to risk. • 33% associate turnover rate, nationally (NALP)
Why is it important to You? Associate? Partner? Solo? Risk Management
What Kind of Management Skills • Financial Management Skills • e.g., budget preparation, report analysis, controlling costs, etc. • Project Management Skills • Decision-making Skills • Human Resources / Supervision Skills • Records Information Management / Managing Technology • How to Develop Workable Systems
Management Challenges in the Law Office • Marketing • Practice Management disciplines • Specialization • Technology • Succession Planning/Retirement • For Law Firms, add two more • Pricing Legal Services • Profits Allocation
A Question of Balance Client Marketplace (COMPETITION FOR SERVICES) Profitability Market for Staff (Is this worth doing?)(SATISFACTION)
The Road . . .Is paved with Good Intentions • No one sets out to be sued or grieved • You work hard for your clients • Achieve Balance in your life and career • Learn how to prevent risky actions, unhappy clients
Managing Your Work And Your Time • Time management seminars • How to manage and track deadlines • How to keep time records • How to manage records (e.g. docket, files) • How to develop and USE a conflict of interest checking system • How to say NO
Signs of a Management Breakdown • Is your office a catalyst for stress? • Chronic stress and chaos • No budgeting process • No planning: strategies and caseloads • No training/manuals • Poor records management, filing backlogs • Calendar/Task errors • Client complaints
The 7 Business Processes in a Law Office Production Marketing Personnel Systems & Technology Finance Communication Management
ProductionOrganizing to get the work in and get the work out
Production - Key Business Processes • Intake Process • Conflict of Interest • File Opening • Telephone Call Management • Calendaring & Diarying • File Closing and Archiving • Records Management or Information Management
Planning/Marketing • How to keep the work you have and; • Planning to obtain the work you want now and in the future • The Marketing Plan is part of the Strategic Plan • Quality of operations affect Marketing efforts • Why we don’t market . . .
Key Components of a Planning Effort • Direction and Buy-in • If this cannot be defined – STOP HERE • Realistic Objectives and Goals • Honest Analysis of Resources • Ability to Benchmark • Ability to Measure your Efforts • Staffing • Funding
CommunicationsGreasing theorganization’swheels Did How? Why? Did Not The Nobody knows Trouble Not By When? I seen Another Huh? Temp
The Communication Process • The need to define, document and distribute critical information: • Risk Management, disaster preparedness & business resumption • Partnership Criteria • Policies, processes and procedures • Supervision and Limits and Boundaries • Orientation, Training and Mentoring • Culture • Client relations
Personnel - Organizing the people • What kind of skills • What kind of positions • How much experience • How many people • Deployment • Skills and Process Training • Cross-Training • Performance Measurement • Rewards • Morale
Personnel – Hiring and Firing • At Will • Know how to interview • Check references • Keep up-to-date with labor laws • Bi-annual refresher seminar • How to terminate employment • She’s going to tell a story . . .
Supervising Others • Three cardinal rules • It is arrogant to believe that you can supervise others when you do not know what they do • Agree to be managed • Agree on how you work • NO Lone Rangers • NO Confederation of Solo Practitioners • “But, we’re different, our work is unique . . .”
You Are Your Brother’s Keeper • 4-5.1 Responsibilities of a Partner or Supervisory Lawyer “. . . Shall make reasonable effort to ensure that the authorized business . . ., has in effect, measures giving reasonable assurance that all lawyers therein conform to the Rules of Professional Conduct.” • The lawyer is responsible for the actions of his/her employees
Systems & Technology • Managing consultants • Virtual offices • What is the software supposed to do? • What do our clients use? • What does the competition use? • Lease or Purchase • Administration & Security • Training, training and more training • Benchmarking • Read at least one legal tech periodical
Financial Management:Organizing & Accounting for the flow of money • Internal Financial Controls • Insurance portfolio • Timekeeping, Billing and Collections • Reports – what do you need? – • Productivity & Profitability Reporting • Budgeting
Insurance Portfolio • Professional Liability Insurance • Did you tell the truth on your App? • General liability insurance • Valuable data and papers • Fraud/theft • FF&E (furniture, fixtures, equipment) • Where are your inventories? • Benefits • Benefits comprising 38% of payroll expense
Timekeeping, Billing & Collections Why we keep time records • Record of the work • Profitability/Productivity • How we get paid • Does your bill tell the story of the work? The best form of a bill is the one that gets paid • Use the billing software to track the results of non-billable activities
About Trust Accounts • Fiduciary Accounting – Agent/Principal • What is an IOTA trust account? • IOTA vs. Separate Interesting Bearing Accounts • If you are holding client money, it must be in a trust account. • Familiarize yourself with Ch. 5, RRTFB. • LOMAS DVD - “Maintaining a TRUSTworthy Trust Account”
More About Trust Accounts • You must supervise the banker, accountant, bookkeeper • When practicable, valuable client property should be held in a Safe Deposit Box • The rules governing client money, govern the property • RRTFB 4-1.15 Safekeeping Property
Budgeting • Planning tool for the firm, • Also for your cases • Fundamental component of the strategic plan and marketing plan • Budget Components • Revenue • Expenses • Cash Flow • Capital Needs
Management: Pulling it all together • Shared Vision and Goals • Agree to be Managed • Maintain an External Focus • Nail the Numbers • Planning & Implementing • Culture • Employee Relations • Conflict Avoidance • Client Relations • Risk Management
Compensation Systems • “ You get what you REWARD ” • Rewards marketing, mentoring, etc.? • Compensation system reward handing off work to the best person for the job? • Compensation system include rewards for keeping other people busy? • OR does it reward hoarding? • Does the lawyer keep clients happy?
Compensation Systems • Lock-Step • Partner retires but doesn’t tell anyone • Eat-what-you-kill • A computer runs the firm • Work hoarding, kills efforts to specialize • Objective/subjective • Based on numbers AND factors such as management skills, keeping clients happy, cross-selling, etc.
Recommended Reading • ABA Bookstore: • How to Start and Build a Law Practice by Jay Foonberg • Through the Client’s Eyes • Results-Oriented Financial Management • Lawyer’s Guide to Records Management • Lawyer’s Guide to Marketing • Compensation plans for Lawyers
Got Questions? L.O.M.A.S. has Answers! 850-561-5611