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2018 Charity Outreach Briefing

2018 Charity Outreach Briefing. Thank you for choosing to participate in the Combined Federal Campaign. Your work empowers and inspires the generosity of the Federal community. Agenda. ABOUT THE CFC. THE HISTORY AND TRADITION OF THE CAMPAIGN AND 2018 CAMPAIGN ENHANCEMENTS.

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2018 Charity Outreach Briefing

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  1. 2018 Charity Outreach Briefing

  2. Thank you for choosing to participate in the Combined Federal Campaign. Your work empowers and inspires the generosity of the Federal community.

  3. Agenda

  4. ABOUT THE CFC THE HISTORY AND TRADITION OF THE CAMPAIGN AND 2018 CAMPAIGN ENHANCEMENTS

  5. Federal retirees can give. About the CFC Donors can support charities in any zone. One of the most successful workplace fundraising programs in the world! Provides unrestricted funds for charities throughout the year. Federal employees can pledge volunteer hours in addition to dollars.

  6. How the CFC Works

  7. 2018 Enhancements

  8. 2018 CAMPAIGN THEME

  9. Show You Care

  10. 2018 CHARITY OUTREACH PROGRAM

  11. Participate in Campaign Events Tell Your Story Share the compelling work you do and what a positive impact CFC donations have.

  12. Tips for Event Participation • Tip #1: Be Memorable • Tip #2: Tell Your Story • Tip #3: Bring Giveaways • Tip #4: Be Engaging

  13. Rules for Event Participation Sign authorization forms before attending events Attend events only by invitation Ensure you have proper identification Promote overall participation in the campaign Treat all participants with respect Use only the display area allotted Follow all instructions from event organizers Dress and act professionally Do not sell promotional items or collect names or donations

  14. How to Participate in CVC Events [CFC to supply information about the program, process for event participation, and the event authorization form]

  15. ENGAGING THE FEDERAL DONOR

  16. TIP: Make the most of your materials • Print your 5-digit CFC code on campaign materials and display it on your digital materials (website, newsletters, email signatures) • Incorporate the Show Some Love theme in places like newsletters and your website “Show Some Love to [cause] by giving to [charity name] through the CFC. Our designation number is [5-digit CFC code].”

  17. TIP: Reach out through messaging • Ask supporters to give to your charity through the CFC – be sure to let federal retirees know about their opportunity to pledge • Provide volunteer opportunities for federal employees • Promote the ability to give through payroll deduction/annuity • Encourage your supporters to spread the word about your organization • Say thank you to previous donors so they remember you when making their 2018 designation

  18. TIP: Marketing is key • Share your success stories, photos, and videos • Target earned and paid media to the federal audience • Utilize social media to promote your campaign involvement – use #ShowSomeLoveCFC

  19. Questions?

  20. THANK YOU

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