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Buying process HELpful research sources. INTERNET ERA BUYER-LED PROCESS. ARE YOU VISIBLE? RELEVANT? CONSIDERED? WHAT SHOULD YOU DO? SALES REP?. BUYER. 1- Loosening the Statu Quo 2- Committing to Change 3- Exploring Possible Solutions 4- Committing to a Solution
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BuyingprocessHELpfulresearch sources All rightsreserved – SalesLab DemandGen
INTERNET ERABUYER-LED PROCESS ARE YOU VISIBLE? RELEVANT? CONSIDERED? WHAT SHOULD YOU DO? SALES REP? BUYER 1- Loosening the Statu Quo 2- Committing to Change 3- Exploring Possible Solutions 4- Committing to a Solution 5- Justifying the Decision 6- Selecting a Vendor 1&2- Business Issues & Trends, Peer Group Benchmarks 3&4- Peer Group Best Practices, Case Studies 5- Business Case, ROI Calculator 6- Are you In or Out of the Short List? All rightsreserved – SalesLab DemandGen