Science Communication in the adaptive innovation process of Blockchain development

1. Science Communication in the adaptive innovation process of Blockchain development Éva Kalmár TU Delft, Science Education and Communication Department (SEC)

2. Blockchainis “Simply put, a blockchainis a type of distributed ledger or decentralized database that keeps continuously updated digital records of who owns what.” Collin Thompson

3. Blockchain is for • smart contracts • identity management • neighbourhood microgrids • prediction markets • Internet of Things (IoT) • land title registration • stock trading • supply chain auditing • anti-money laundering (AML) and know your customer (KYC) • the sharing economy • crowdfunding • governance • file storage • protection of intellectual property • data management

5. Blockchain a peer-to-peer network • diverse peers bring in unique resources and capabilities to a virtual community, empowering it to engage in greater tasks beyond to be accomplished by individual peers • cooperation is key to the continuous success of P2P systems • Crowdfunding • Governance • File storage • Protection of intellectual property • Data management Blockchain is collaboration

6. P2P networks “Slowly but steadily, much like the creation of the internet itself, a growing number of us have started to think that the core principles that governed the design of the NET could be applied to solves different kinds of problems – the problems that confront our neighbourhoods, artists, drugs, companies, parents, schools… … Increasingly we are choosing another path, one predicated on the power of networks, not digital networks, necessarily, but instead in the more general sense of the word: webs of human collaboration and exchange.”

7. Science Communication group at TU Communication in Adaptive Collaborative Social Networks for Innovation • professionalization in science communication • interaction design for responsible innovation management • social system perspective of collaboration for innovation • communication processes embedded in scientific or technology-related collaborations and collaboration readiness

8. Science Communication is • more than a website, a brochure, an event or media attention • underestimated in gene technology, smart meters, robotics, EPD, vaccinations etc. • a necessity for successful blockchain development, because • It is a process element that intertwines technology, organizational and societal development • It is a process that connects people, stresses common goals and differences in the socio-technical system of Blockchain • It is the engine that constructs identities of individuals, teams, organizations and society • It is an enabler of finding trust, safety, motivation, excitement and collaboration readiness • It steers and it is steered by technology development • It makes organizations robust, adaptive and resilient in uncertain environments dealing with uncertain technology

9. Scicomm research in the DBC

10. Bas Hillebrand • associate professor of marketing at the Nijmegen School of Management Arnoud Lagendijk • professor of economic geography of the Nijmegen School of Management • The Science Communication research in the DBC is focusing on two major domains • framing and stakeholder analysis • and collaboration readiness Ingrid van Marion • researcher, MSc Science Communication Maarten van der Sanden • associate professor in Science Communication Eva Kalmar • lecturer in Science Communication

11. From technology push technology application Advertisement, science journalism Marketing

12. to constant interaction adaptive innovation Media research Market research, user experience Social research