1 / 8

Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry

2011 Fall Seminar on Technological Innovation . Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry . Kathleen M. Eisenhardt and Behnam N. Tabrizi Administrative Science Quarterly, 40 (1995): 84-110 . 2011 . 11. 30 박사과정 4 학기 송경희 박사과정 1 학기 한상연 .

kreeli
Download Presentation

Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2011 Fall Seminar on Technological Innovation Accelerating Adaptive Processes: Product Innovation in the GlobalComputer Industry Kathleen M. Eisenhardt and Behnam N. TabriziAdministrative Science Quarterly, 40 (1995): 84-110 2011. 11. 30 박사과정 4학기 송경희 박사과정 1학기 한상연

  2. Uncertainty Ⅰ. Introduction • “2011년 내년 경제 최대 걸림돌은 대외 불확실성” • (조선일보, ‘11. 1.15) • 윤증현 장관 “세계경제 불확실성 더욱 증가” • (연합뉴스, ‘11. 3.29) • “우리경제의 시급한 과제는 불확실성의 제거” • (동아일보, ’01.2.1)

  3. Ⅱ. Summary(1) • Compression Model Vs. Experintial Model

  4. Ⅱ. Summary(2) • Empirical Results(1) Compressing Model Experiential Model Opposite Opposite Opposite N.S Confirm N.S Confirm Confirm Confirm Confirm

  5. Ⅱ. Summary(2) • Empirical Results(2) - Split Sample analysis Compressing Model Experiential Model Opposite N.S N.S Confirm Confirm N.S Confirm Confirm Confirm Confirm

  6. The authors suggested computer industries as an example of fast moving industry while mentioningautomobiles and heavy industrial equipmentsas examples of predictable and mature product development. But in fact, many industries are in the fast moving and competitive environment. Ⅲ. Discussion(1) • What industry or products can we think of more as an example • we can apply experimental model for faster product development? • This paper provides firms with strategies for faster product development. The results implicate that fast product development is more likely to emerge as uncertain than predictable, more experimental than planned, and more iterative than linear. • In applying these results to the real industrial world, • what are difficult things?

  7. In this paper, “Adaptation” might mean that firms adapt to environmental change somewhat passively. • Can we make consideration the firms that penetrate to market and • take innovation new to firms or market or world? • It may be able to related to variables which used in empirical study. Ⅲ. Discussion(2) • Dependent Variables : NPD can subdivide to new to firm/industry/world • Independent Variables : degree of skill, communication within organization • In split sample analysis, was the division of certain and uncertain based on insufficient evidence(Business Week)? • Information Myopia/ Degree of Uncertainty • e.g. ) Relative comparison of each groups’ NPD Cycle

  8. Thank You!

More Related