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CENTRE DE FORMATION D’APPRENTIS DE L’IGS IGS VOCATIONAL TRAINING CENTER CHALLENGES IN MARKETING AND COMMUNICATION

CENTRE DE FORMATION D’APPRENTIS DE L’IGS IGS VOCATIONAL TRAINING CENTER CHALLENGES IN MARKETING AND COMMUNICATION. CHALLENGES IN MARKETING AND COMMUNICATION. 1- COMPETITION: domestic market National competition (a great deal of foundation courses offered )

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CENTRE DE FORMATION D’APPRENTIS DE L’IGS IGS VOCATIONAL TRAINING CENTER CHALLENGES IN MARKETING AND COMMUNICATION

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  1. CENTRE DE FORMATION D’APPRENTIS DE L’IGSIGS VOCATIONAL TRAINING CENTERCHALLENGES IN MARKETING AND COMMUNICATION

  2. CHALLENGES IN MARKETING AND COMMUNICATION 1- COMPETITION: domesticmarket National competition (a great deal of foundation courses offered) Free courses (subsidised by companies and the regionalcouncil) Difficulty to findcompanies in a crisisenvironment High qualityrecruitment to achieve good academicresults Our involvmenttowards the region and companies

  3. 3 Major Challenges/ Private Business School in France • COMPETITION: domesticmarket & on a worldwidescale • National competition : Private vs Public (competitionwithuniversities in France wherethereis no tutionfee for students). • Cultural challenge in France for privateuniversities as most of the Population in France thinkthat « Education is and has to befree ». • GrowingcompetitionwithEuropean and non Europeanuniversities(American universities, Asianuniversities…).

  4. CHALLENGES IN MARKETING AND COMMUNICATION Organisation of pedagogicalstudy trips in foreign countries - RUSSIA - USA EUROPE Implementation of European programs and internships in the courses LEONARDO / PARTNERSHIP LEONARDO MOBILITY ERASMUS Participation of the partnercompanies

  5. Major Challenges/ Private school in France • Find new adapted communication TOOLS • - Students belong to a new generation: « e-generation » or « y generation ». We have to adapt our communication tools to their needs & wants. Perform in a fast growing high tech environment

  6. Major Challenges/ Private school in France • 3. For privateschools: find new FUNDS ($) • Students’ tuitionfees are not sufficient; in France; need to convincecompanies to finance our programs • The « governmenttax system » to support us mightdisappear in a few years. Need to find sponsors • If Based on the American Model (Business schoolsfinanced but companies: ie: The Fox Business School, Temple) : difficult to implementitwithstrong cultural differences

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