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FRENCH CONNECTION(UK)

FRENCH CONNECTION(UK). About French Connection. French Connection is a retailer/wholesaler of fashion accessories and clothing Founded in 1972 Features a variety advertising campaigns that are more than often risqué

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FRENCH CONNECTION(UK)

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  1. FRENCH CONNECTION(UK)

  2. About French Connection • French Connection is a retailer/wholesaler of fashion accessories and clothing • Founded in 1972 • Features a variety advertising campaigns that are more than often risqué • In 1997, French Connection (UK) abbreviated their name into an acronym and formed a rather controversial advertising campaign...

  3. Font: Eurostile (Spaced) Designed by Trevor Beattie Registered trademark Generally written in lowercase

  4. Trevor Beattie • Motto/Mantra: “Get noticed” • Created the “FCUK” campaign in September 1997 • Previously had worked Wonderbra’s also controversial “Hello Boys” ad campaign • Campaign helped French Connection rise to success • His simple design helped sell over half a million shirts valued at £20Over £10,000,000 or $16,051,533.76(AUD)

  5. Between 1999 and 2003, French Connection sales had tripled in value and profits had also grown in a similar fashion • In total, about 20% of French Connection sales were branded with the controversial FCUK logo at the time

  6. In 2011, French connection had a revenue of: • £213.8 million Global British Pounds. Or • $344,158,871.49 AUD

  7. T-Shirt Designs • fcuk fashion • fcuk this • hot as fcuk • mile high fcuk • too busy to fcuk • fcuk football • lucky fcuk • fun comes usually kneeling • fcuk on the beach • cool as fcuk • fondle constantly until knackered • fcuk in hull • no fcukin worries • fcuk off • chugging the fcuk • munching on fcuk

  8. Do you think that this is appropriate?Do you find the name to be funny, or just plain inappropriate?

  9. Fin.

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