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UH Web Communicators Meeting

April 11, 2017. UH Web Communicators Meeting. Agenda. Announcements: Intro – Bob Marberry – UI/UX Manager Google Analytics/AdWords Online tracking and the Privacy Policy  Updates: Online Forms New Division website Catalog API Calendar. Quick housekeeping. Announcements.

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UH Web Communicators Meeting

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  1. April 11, 2017 UH Web Communicators Meeting

  2. Agenda Announcements: • Intro – Bob Marberry – UI/UX Manager • Google Analytics/AdWords • Online tracking and the Privacy Policy  Updates: • Online Forms • New Division website • Catalog API • Calendar

  3. Quick housekeeping Announcements

  4. Robert “Bob” Marberry • Started April 9, 2018 • Over 17 years of web experience • Free time is a luxury • Loves coffee • Office at ERP1A • rlmarber@central.uh.edu

  5. Analytics / Digital marketing • Google Analytics / Adwords TLTR • Privacy policy rules for Google Analytics https://support.google.com/analytics/answer/7318509?hl=en&ref_topic=1008008 • Privacy policy rules for Google Remarketing policy https://support.google.com/adwords/answer/2549063?hl=en • EU Cookie law - http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm • The EU Cookie Law requires any website owned in the EU or targeted towards EU citizens to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.  • CMS –policies are in the footer > Privacy Policy (http://www.uh.edu/policies/privacy/)

  6. A way for anyone to easily build simple web forms in the CMS Form Builder Widget

  7. How are forms used on your website? • Why are you collecting information? • What information are you collecting? • Is it PII (Personally Identifiable Information)?https://www.gsa.gov/reference/gsa-privacy-program/rules-and-policies-protecting-pii-privacy-act • PII info must be handled securely through UIT • If using third-party, vendor protocols must be reviewed and approved by UIT

  8. How are forms put on your website? • Handwritten code? • Third-party form wizard? • Linking to an external form? • Asking UIT or Web Marketing for help?

  9. How are form submissions received? • Email? • Google spreadsheet? • Something more secure?

  10. There’s got to be a better way • Insert hilarious infomercial fail GIF here • What would be the ideal solution for the CMS?

  11. A one-stop shop for all things related to the Division of Marketing, Communication, Media Relations Division Website

  12. Leadership & Staff • Directory of all leadership and staff for the division • Contact information • Our beautiful faces

  13. Departments • Branding • Creative Services • Communication • Marketing • Media Relations • Social Media • Video Production • Web

  14. Guidelines & Policies • Brand & Style Guide • Editorial Style Guide • Filming Guidelines • Media Training Guide • News Media Policy • Social Media Policy • Web Accessibility Standards • Web Best Practices • Web Style Guide

  15. Requests • Access to Google Analytics • Brand Review • Calendar Event • Home Page Featured Story • Licensing & Trademarks • Social Media Coverage

  16. Resources • Analytics & Supported Browsers • Bootstrap • Cascade CMS • Faculty Experts • Fonts • Forms • Icons • Logos • Photos • Social Media Directory • Swatch Palettes • Templates

  17. Networks • Brand Conversations • UH Designers • Web Communication Network

  18. Publications • President’s Report • UH Magazine • UH Moment • UH Multimedia • UH Newsroom • UH Today

  19. Division Website In Summary • Leadership & Staff • Departments • Guidelines & Policies • Requests • Resources • Networks • Publications

  20. A way to present information from the catalog on a web page of your choosing Catalog API Widget

  21. Academic Catalog • Powered by Acalog • Official curriculum • Published annually • Should be the single source of information

  22. The Problem: Getting Catalog Information on Your Website • Duplicate content • Stale content • Broken links • Inconsistent presentation

  23. The Solution: API Widget • Pulls data directly from Acalog • Always current • Easy to configure • Display only the information relevant to your college or department • Options to display programs, courses, and related information • Consistent UI/UX

  24. A single-source for all University events Calendar Updates

  25. No more event form

  26. New Calendar System

  27. Why? One place to store and retrieve all events

  28. Benefit: A main UH Calendar that can display all events

  29. Benefits: Manage your own calendar

  30. Benefits: CMS tools to display a full calendar

  31. Benefits: CMS tools to display a calendar widget

  32. Benefits: Calendar API

  33. Thank YouIf you have any questions or comments on today’s meeting, please email dlkreitz@uh.edu

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