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Mobile Apps - What is the trend?

Mobile Apps - What is the trend?. Presented by Mr. Vijayakumar Radhakrishnan Chief Technology Officer, Magzter & Dot Com Infoway. Key Trends in App Stores: An Overview - Which Apps sell most? Which Apps get maximum no. of downloads? Top App Categories across platforms

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Mobile Apps - What is the trend?

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  1. Mobile Apps -What is the trend?

  2. Presented by Mr. Vijayakumar RadhakrishnanChief Technology Officer, Magzter & Dot Com Infoway

  3. Key Trends in App Stores: An Overview • - Which Apps sell most? • Which Apps get maximum no. of downloads? • Top App Categories across platforms • Most Used/Popular Apps • Platform-specific App trends • Top Application Vendors

  4. Background Research Methodology • Primary Metric for App Selection: No. of downloads • Top Apps Selection basis: • - Among top 20 apps at least on 2+ platforms • - Not all apps were selected • - ISV specific apps were chosen • ISV selection criteria: • Among top 40 in a category on at least 2+ platforms • ISV should have at least 2+ apps in top 40 for a category

  5. FINDINGS - Platform by platform analysis - Consolidated Stats for - Top Apps - Top Categories - Top Vendors

  6. iOS - iPhone & iPad

  7. iOS - iPhone & iPad Top Category for iPhone - Games They get 47% of downloads. Paid Games dominate the platform Top Category for iPad -Productivity Paid apps dominate the platform

  8. iOS - iPhone & iPad Top Categories: 18 - Sports, Social Networking, Education, Photography, Navigation, Utilities, Reference, Travel, Lifestyle, Health & Fitness, Business, Music, Entertainment, Productivity, Weather, News, Books, Games Most Popular/Used Apps on iOS: Facebook (58%), iPod/iTunes (48%), Google Maps (47%), Weather Channel (46%), Pandora (27%) Platform-specific trend: Device backward compatibility model (iPad -> iPhone -> iPod)

  9. Android

  10. Android Top Category: Emulator Games Top Downloaded: Gaming apps. 12 - 20% of downloads Top Categories:14 - News & Weather, Tools, Travel, Multimedia, Social, Shopping, Productivity, Entertainment, Reference, Communications, Finance, Lifestyle, Health, Themes

  11. Android Most Popular/Used Apps: Google Maps (67%), Facebook (50%), Weather Channel (38%), Pandora (26%), Google Search (26%) Platform specific trend/s: - Developers tend to develop exclusively for Android - Apps mostly consistent across all devices News most popular: RSS readers

  12. RIM (BlackBerry)

  13. RIM (BlackBerry) Top Category: IM & Social Networking apps Top Downloaded: Games. Responsible for 30% of downloads Top Categories:15 - IM & Social Networking, Games, Productivity, Video & TV, Music & Audio, References & eBooks, Sports & Recreation, Shopping, Travel, Health & Fitness, Maps & Navigation, Utilities, Entertainment, Finance, Weather

  14. RIM (BlackBerry) Most Popular/Used Apps: Facebook (51%), Google Maps (34%), Weather Channel (28%), ESPN (19%), Pandora (18%) Platform specific trend/s: - Most popular applications are cross-platform - Cost is the highest for paid apps across all storefronts - App availability consistent across all devices

  15. Aggregated Findings

  16. Top 20 Apps X indicates app is in Top 20; Y indicates not in top 20

  17. Top 20 Apps X indicates app is in Top 20; Y indicates not in top 20

  18. App Category Downloads (IN-STAT 2010) X axis – Download in percentage; Y axis – Top App Categories

  19. Top App Categories Games- 51% users delete (mean: 16%)- 36% users use 1x/wk (mean: 21%) News & Weather- Largest disparity between free & paid- Most popular amongst 40+ audience Utilities/Tools - Used most on older OSes (MS, Palm, Symbian) - High value: low deletion, high usage

  20. Top App Vendors * Android ** Nokia *** RIM

  21. Top App Vendors * Android ** Nokia *** RIM

  22. Thank You!

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