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Upselling : Get More Money from Your Guests

Upselling : Get More Money from Your Guests . with Bill Bullard Inn at Occidental of Sonoma Wine Country CABBI Marketing Director Bullard Partners bill@bullardpartners.com 707-823-0350 Slides available at www.bullardpartners.com. Increase Guest Revenue Upselling to Guests.

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Upselling : Get More Money from Your Guests

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  1. Upselling: Get More Money from Your Guests with Bill Bullard Inn at Occidental of Sonoma Wine Country CABBI Marketing Director Bullard Partners bill@bullardpartners.com 707-823-0350 Slides available at www.bullardpartners.com

  2. Increase Guest RevenueUpselling to Guests • Determine Market • Wine Crowd • Privacy • Rushed • Create Packages • Find Suppliers • Market Packages • Ask at reservation time • Include with online reservations • Include slip with confirmation United Airlines Follow-up email with business class upgrade offer

  3. Increase Guest RevenueUpselling to Guests • Train Staff: Selling & Delivering • Put in res. book w/ check-in time • Remove Unpopular Packages • Create New Packages • Picnic Lunches • Wine Tasting Bags

  4. Increasing Guest RevenueConfirmation Insert

  5. Increasing Guest RevenueTent Card Example Wine Country Platter Sun-dried Tomato Dip Smoked Salmon Spread Apple Chutney Calamata Olives Brie, Cambozola, and Smoked Gouda Cheeses Assorted Crackers & Crostinis Blackstone Merlot

  6. Increasing Guest RevenueBarter and Trading • Use excess room nights during slow season • To purchase the following items • Flowers • Massage • Wine/Champagne • Chocolate Truffles • Dinner • Limo wine tours • Then sell them to guests for CASH

  7. Increasing Guest RevenueOnline Example www.innatnewberlin.comwww.winecountryinn.comwww.innatparkside.com

  8. Upselling: Get More Money from Your Guests with Bill Bullard Inn at Occidental of Sonoma Wine Country CABBI Marketing Director Bullard Partners bill@bullardpartners.com 707-823-0350 Slides available at www.bullardpartners.com

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