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Relationship Selling Skills . Relationships aren’t ‘Taught’ but ‘Acquired’ . JUST LISTEN. LISTEN…LISTEN… LISTEN… Perhaps the most important thing we ever give each other is our attention. Be a Partne r NOT a Supplier.
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JUST LISTEN LISTEN…LISTEN… LISTEN… Perhaps the most important thing we ever give each other is our attention
Be a Partner NOT a Supplier • Acknowledges and reinforces the need for ongoing involvement with a client • Gain mindshare • Drive thought leadership • Partner with the client • Solve problems • Introduce innovative win-win solutions and applications
Relationship selling skills nurture business Organic Growth Building business through Networking New Business Nurturing a lead into conversion
Relationships are more important than short term gain/ win
“The Sun and the Moon need to line up to knock out the incumbent” • Find/ Fill gaps to identify existing opportunities or create new avenues • Use relationship techniques to advantage
Fundamentals Fundamentals Fundamentals
First Impression is the KEY
You are only as good as your last word If I only had three words of advice, they would be, Tell the Truth If got three more words, I'd add, all the time"
Answer WIIFM? Positive Body Language • Patience Let everyone talk Check Egos at the door No job is beneath you Spend time on Right things vs. doing things right
No Shortcuts!!!! • The best shortcut is the long way, which is basically two words: WORK HARD • Luck is where preparation meets opportunity • When we are connected to others, we become better people • Phrase alternatives as questions
The Questions are always more important than Answers How to create profits using relationship selling??
Be Profitable… • Single Sales objective • Cross Sell • Bundling • Repeat sales • Referral business • Move on to higher ticket items • Better Pricing • Customer retention