LAR Learning Series - Part II Starts Here & Electronic Running Series September 1998

1. LAR Learning Series - Part II Starts Here & Electronic Running Series September 1998 Emily A. Geuder Corporate Account Manager Microsoft Press

2. General Microsoft Press Overview of the Starts Here series Overview of the Electronic Running series Microsoft Press - Role in Enterprise Accounts TCO Discussion including JITT Microsoft Press Account Team Upcoming Microsoft Press Training Questions Agenda

3. Resource Kits Strategic Technology Series Microsoft Press Interactive Notes from the Field Running MCP / MCSE & Readiness Review Field Guide Programming Professional Editions Quick Course Developers Official Professional At a Glance All User Reference Starts Here Step by Step All User Training Microsoft Press Road Map Microsoft Press has over 200 titles in print. Our books are written by highly respected authors who are industry experts and who know the inside story.

4. Cost-effective alternative to standard manuals Microsoft Press offers choices Titles to cover the range of user needs within a large organization Electronic training and reference Books, books, books! Additional 10% discount on Microsoft Press Select bundles Microsoft Press:Volume Licensing

5. Step by Step Self-paced tutorials for classroom instruction or individualized study Quick Course Fast, to-the-point instruction for new users Starts Here Interactive instruction on CD-ROM that helps students learn by doing Beginner Beginner to Intermediate Self Paced Training Series

6. Starts Here Series • Multimedia Training 65 lessons; 30+ hours of total training • Interactive, online instruction works in conjunction with actual software • Rich multimedia-based training provides an effective and captivating alternative to straight book-driven learning • Combines best of print-based, video-based, and instructor-led training with “live” software use

7. Starts Here Series • Dramatically reduces total cost of software ownership • Self-assessment quiz after each lesson • Network compatible • Licensing and pricing available via Microsoft Select • SRP = $29.99 to $49.99 • License = $12 to $15 • Option on Enterprise Agreements

8. Reference Series Running Comprehensive reference alternative to standard documentation At a Glance Quick visual guides for task-oriented instruction Field Guides Concise, task oriented A-Z references for quick easy answers - anywhere Beginner Intermediate

9. Running Series Comprehensive, easy-to-access, example-filled reference to Microsoft products Convert print-based materials to electronic documentation for CD and Web Network compatible Easy navigation tools: full-text search, table of contents tree, index, hyperlinks Contents tab Compressed file format

10. Running Series • Live links & Internal linking Printing • Full book text and graphics • Dual pane view Licensing and pricing available via Microsoft Select SRP = $24.95 to $39.99 License = $13 to $17 Option on Enterprise Agreements

11. Help lower TCO Ease training and migration concerns Help organizations deploy software Reduce end-user issues thus decreasing Help desk burdens Make users more productive on Microsoft software Raise the dollars per desktop Microsoft Press:Role in Enterprise Accounts

12. Elements of Windows 95 TCO Capital 26% End User Operations 43% Training Justification Hidden Technical Support Technical Support 17% Labor : Capital Ratio = 74% Labor : 26% Capital Administration 14%

13. 1. Peer support continues to be the primary technical-support delivery mechanism, driving hidden costs ever-higher. 2.End-user applications development explodes as visual tools and components emerge. 3. Exciting new opportunities to “futz” emerge (e.g., by using the Internet, color output and multimedia). 4. Increasing business-unit IT funding is spent on new functionality, not infrastructure. 5. Lack of awareness of business-unit TCO continues to mask high end-user labor costs. 6. Decreasing IS funding precludes serious efforts to address end-user labor costs. 7. Slow implementation of JITT exacerbates training inefficiencies. 8. IS’ focus on reducing administrative costs supersedes addressing end-user issues. 9. IS’ focus on its own efficiency will push highly visible IS costs to less-visible user labor. 10.Slow transformation of the IS organization fails to focus resources on EUC issues. Top 10 Reasons Why End-User Operations Costs Will Grow Faster Than All Other TCO Categories(Gartner Group Presentation at Microsoft 2/98)

14. Just-in-Time Training (JITT) is defined by Gartner Group as “on-demand training that provides a user with specific application training where and when it is needed.” The Gartner Group recommends Just-in-Time Training tools as part of its best practices strategy organizations can employ to reduce TCO by up to 26 percent. JITT tools can reduce three areas of end-user costs: formal training, informal training and trouble shooting. Specific benefits of Just-in-Time Training tools: Self-paced training Information available on demand Lessons apply to real-world problems Reduces/eliminates the time and cost of classroom/learning lab training Saves money in training and support cost Microsoft Press:Just-in-Time Training

15. Corporate Account Managers Emily Geuder, emilyge@microsoft.com PA, WV, VA, NC, SC, GA, AL, MS, FL, MD, DE, DC, Federal D. Lynn Watts, lynnwatt@microsoft.com ND, SD, MN, WI, IA, NE, KS, MO, IL, IN, MI, OH, KY, TN, AR, OK, TX, LA Patrick Bouvet, patbo@microsoft.com AK, W, MT, OR, ID, WY, NV, UT, CO, CA, AZ, NM, HI TBH NY, NJ, CT, RI, NH, VT, MA, ME Microsoft Press Account Team

16. Inside Sales Representative Anne Lacey, annela@microsoft.com Accounts with fewer than 1,000 desktops Microsoft Press Account Team

17. Conference Calls (same time) October - Outlook & Exchange November - Office 2000 Training Events: (11:30 - 2pm lunch included) Sept 29 - New York Sept 30 - New Jersey Sept 30 - Tampa, Fl October 1 - Wilmington, DE October 7 - Washington DC October 8 - Atlanta, GA October 21 - Boston MA Training Opportunities

18. http://mspress.microsoft.com