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Learning Center Webinar Series Strategies for Alumni Associations Using

Learning Center Webinar Series Strategies for Alumni Associations Using. Presenting: Molly Wasko, PhD Email: mwasko@uab.edu www.linkedin.com/in/mwasko. About the presenter. Enhanced opportunities through better connections.

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Learning Center Webinar Series Strategies for Alumni Associations Using

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  1. Learning Center Webinar Series Strategies for Alumni Associations Using Presenting:Molly Wasko, PhD Email:mwasko@uab.edu www.linkedin.com/in/mwasko

  2. About the presenter Enhanced opportunities through better connections

  3. How do we stay connected with our students once they graduate? Enhanced opportunities through better connections

  4. Learning objectives • The purpose of this session is to provide you with an overview of how to leverage LinkedIn® as an integral part of your alumni strategy. Topics include: • How to effectively use LinkedIn® to find lost alumni • How to effectively use LinkedIn® to engage with alumni and build stronger alumni communities • Understand the strengths and weaknesses of LinkedIn® as a research platform Enhanced opportunities through better connections

  5. Agenda • What is LinkedIn® • Why LinkedIn® is relevant to you • What kind of alumni are on LinkedIn® • Best tools for using LinkedIn® • College Alumni Application • Advanced Search • Premium Accounts • Groups • Personal Connections • Limitations of LinkedIn® and how HEP can help Enhanced opportunities through better connections

  6. What is Source: http://marketing.linkedin.com/audience Enhanced opportunities through better connections

  7. What is Source: http://marketing.linkedin.com/audience Enhanced opportunities through better connections

  8. Why you need employer data on alumni • Reporting Pressures: Need tracking • Higher education accreditation • Greater accuracy and transparency Regulatory Pressures: Need Data • Higher Education Scorecard • What’s a degree worth? • Financial Pressures: Need Alumni • More reliant on alumni giving • Public criticisms over tuition hikes Enhanced opportunities through better connections

  9. Why does this matter to you? There are 54 million people with college degrees in the US, but universities have no idea how to contact about 65% of them. And given that the average giving amount is $100 per alum, that’s $3.5 billion dollars in lost potential! About 10% of employers offer matching gifts, so add another $350 million dollars in lost potential. But most alumni are not even aware of this benefit, and those who are aware are significantly more likely to give. Enhanced opportunities through better connections

  10. Current Methods • Exit Surveys: 30-40% Mail & Home Phone: 10% • Email Campaigns: 35% • Events, collect cards etc. 50% Enhanced opportunities through better connections Enhanced opportunities through better connections

  11. Why should matter to you? Raise your hand if you have an updated alumni page with your alma mater…… Enhanced opportunities through better connections

  12. Why should matter to you? Raise your hand if you have an updated LinkedIn profile…… Enhanced opportunities through better connections

  13. Alumni on <1% 7% 15% 26% 28% 37% 33% 50% Source: internal data analytics Enhanced opportunities through better connections

  14. Alumni on Source: internal data analytics Enhanced opportunities through better connections

  15. So, how can you get started… • LinkedIn® College Alumni • Advanced Search • Premium Accounts • Groups • Personal Connections Enhanced opportunities through better connections

  16. 1. LinkedIn® College Alumni Enhanced opportunities through better connections

  17. 1. www.linkedin.com/college/alumni You can change the school name using the drop down Enhanced opportunities through better connections

  18. 1. www.linkedin.com/college/alumni Drill down on a specific date range Enhanced opportunities through better connections

  19. 1. www.linkedin.com/college/alumni These are actually hyperlinks, so you can target alumni searches Enhanced opportunities through better connections

  20. 1. www.linkedin.com/college/alumni Allows you to see the LinkedIn profiles of your alumni… … one by one Enhanced opportunities through better connections

  21. 1. www.linkedin.com/college/alumni Let’s go live now and see it in action www.linkedin.com/college/alumni Enhanced opportunities through better connections

  22. 2. Advanced Search Enhanced opportunities through better connections

  23. 2. Advanced search Enhanced opportunities through better connections

  24. 2. Advanced search Enhanced opportunities through better connections

  25. 2. Advanced search You can enter the name of the alumni you’re seeking Enhanced opportunities through better connections

  26. 2. Advanced search Make sure you add your university name too…. Enhanced opportunities through better connections

  27. 2. Advanced search You may have to try a few different versions of school name: St. John’s; Saint John’s; SJU Enhanced opportunities through better connections

  28. 2. Advanced search Location also fun. Make sure it’s “anywhere” if you are searching globally. You can add a zip code if you want to target. Enhanced opportunities through better connections

  29. 2. Advanced search You can also drill down by industry Enhanced opportunities through better connections

  30. 2. Advanced search Let’s go live now and see it in action www.linkedin.com/in/mwasko/ Enhanced opportunities through better connections

  31. 2. Advanced search Great tool to see more profile information than may be available through the public profile link…. Enhanced opportunities through better connections

  32. 3. Premium Accounts Enhanced opportunities through better connections

  33. 3. Premium accounts Enhanced opportunities through better connections

  34. 3. Premium accounts Enhanced opportunities through better connections

  35. 3. Premium accounts Comparing account types www.help.linkedin.com Enhanced opportunities through better connections

  36. 3. Premium accounts Who’s viewed your profile Enhanced opportunities through better connections

  37. 3. Premium accounts Enhanced opportunities through better connections

  38. 3. Premium accounts Premium search fields Enhanced opportunities through better connections

  39. 3. Premium accounts Freebies Enhanced opportunities through better connections

  40. 3. Premium accounts Premium search a great place to start, but still need to do more research… Enhanced opportunities through better connections

  41. 4. LinkedIn® Groups Enhanced opportunities through better connections

  42. 4. LinkedIn® groups Can be a great way to maintain alumni communities Enhanced opportunities through better connections

  43. 4. LinkedIn® groups What groups are out there about your school? Enhanced opportunities through better connections

  44. 4. LinkedIn® groups How many are out there… Enhanced opportunities through better connections

  45. 4. LinkedIn® groups You have no control over which ones come first… Enhanced opportunities through better connections

  46. 4. LinkedIn® groups Find out who ownsthe group by viewing the Group Profile Enhanced opportunities through better connections

  47. 4. LinkedIn® groups Reach out and see if they will work with you if this is a critical group Enhanced opportunities through better connections

  48. 4. LinkedIn® groups Your group page is not the same as your “Company” page Enhanced opportunities through better connections

  49. 4. LinkedIn® groups A Company Page/Profile is where you can post news/events, but targets employees Enhanced opportunities through better connections

  50. 4. LinkedIn® groups …and also allows “Followers”, so you can encourage alumni to follow the “company” Enhanced opportunities through better connections

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