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overview

overview. Design & innovation. EDII. SEE Partnership. SEE Aims and Activities. CURRENT ec policy TRENDS. Broader scope of innovation User-driven innovation is as important as technology-driven innovation. European Commission Policy on design – From - INNOVATION UNION.

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overview

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  1. overview Design & innovation. EDII. SEE Partnership. SEE Aims and Activities.

  2. CURRENT ec policy TRENDS • Broader scope of innovation • User-driven innovation is as important as technology-driven innovation

  3. European Commission Policy on design – From - INNOVATION UNION • Transforming ideas into user-friendly products; • For innovation in private and public services; • For tackling challenges in the public sector and society.

  4. EUROPEAN COMMISSION VISION FOR DESIGN • It is the European Commission’s “vision that by 2020, design should be a fully acknowledged, well-known, well-recognised element of innovation policy across Europe, at European level, at national level and at regional level”. • Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011

  5. DESIGN IS A SOURCE OF INNOVATION • Design is a proven source of innovation but there are obstacles to its uptake in companies, society and the public sector.

  6. WHAT IS DESIGN? • Design is an approach to problem-solving that is creative, user-centred and viable.

  7. EDII European Design Innovation leadership Board (EDII) Launched: 2011 Aims: To raise the awareness of design as a driver of innovation in Europe. To enhance its role as a key discipline to bring ideas to market transforming them into user- friendly and appealing products, processes or services by enterprises and public services in the EU.

  8. EDII EDII Board

  9. EDII EDII Report

  10. EDII EDII Recommendations

  11. Current state of design policy in europe 15 of the 27 European Member States currently have design integrated into national policy.

  12. SEE platform AIM To accelerate the integration of design into innovation policies and programmes

  13. SEE PARTNERSHIP Design Wales / Cardiff Metropolitan University UK Design Flanders Belgium Regional Development Agency of South Bohemia Czech Republic Danish Design Centre Denmark Estonian Design Centre Estonia Aalto University School of Art and Design Finland Jyväskylä University of Applied Sciences Finland Business and Cultural Development Centre Greece Border, Midland and Western Regional Assembly Ireland Castle Cieszyn Poland Design Council UK

  14. SEE activities • 100 Public authorities engaged in practical policy workshops; • 3 Design Policy Monitors (annual); • 22 Presentations at innovation events; • 44 Case studies on design programmes and policies; • 6 Bulletins containing research, policy proposals, case studies and resources.

  15. outputs SEE Policy Booklet

  16. Outputs SEE Bulletin

  17. outputs SEE Workshop tools

  18. Richard Drury University of Bohemia Adrian O’Donaghue BMW RA Gerry Finn BMW RA MinnaSuutari TEKES RaijaPartanen Govt of Central Finland Tomas Cilek RDA South Bohemia Victoria Jones Design Wales Jorgen Rosted Finland Christina Melander Danish Design Centre BirgritSannamees Estonian Ministry of Economy StamkosNeoklis KEPA EwaGolebiowska Cieszyn Castle Barbara Szafir Silesian Marshall’s Office Christina Skoubridou KEPA MagdaMendrekCieszyn Castle Gavin Cawood Design Wales JaanaHytonen Aalto University Anne DortheJosiassen Danish Design Centre Anna Whicher Design Wales Rika Nakamura JAMK University of Applied Sciences Ingrid Vandenhoudt Design Flanders AilbheMcNabola Design Council Jane Oblikas Estonian Design Centre SEE Platform Launch - Cardiff School of Management 18th June 2012

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