SWOT Webinar Fiber Reinforced Pipe (FRP)

1. July 23, 2009 SWOT Webinar Fiber Reinforced Pipe (FRP) Presented by Bob Fisher, Ameron International Don Lepley, Hanson Pipe and Precast www.concrete-pipe.org

2. SWOT • Strengths • Weaknesses • Opportunities • Threats www.concrete-pipe.org

3. Strengths and Weaknesses • Internal • Opportunities and Threats • External www.concrete-pipe.org

4. What is a SWOT analysis? • Tool • Provides clarity both inside and outside the organization • Answers, “Where do we fit?” • Goals • “Is this an opportunity that we should go and get?” www.concrete-pipe.org

5. What is a SWOT analysis? • Strategy? • NO www.concrete-pipe.org

6. Hobas Pipe USA • Hobas Pipe USA LP • Ameron Municipal Fiberglass Group • Future Pipe www.concrete-pipe.org

7. Hobas Pipe USA • (1) Manufacturing Facility • Texas • Annual Sales $60 – $100M • Employees: 110 www.concrete-pipe.org

8. Hobas Pipe USA • Manufacturing Process • Centrifugal casting inside a fixed O.D. mandrel • Manufactures special fittings www.concrete-pipe.org

9. Ameron • (1) Manufacturing Facility • California • Annual Sales:<$10M • Employees: (6) Management/Sales www.concrete-pipe.org

10. Ameron • Manufacturing Process: • Filament winding around a fixed I.D. mandrel www.concrete-pipe.org

11. FRP Strengths • Strong Marketing and Sales • Multiple Applications • Direct Bury • Sliplining / Relining / Pipe Bursting • Jacking / Micro-Tunneling • Above Ground • Tunnel www.concrete-pipe.org

12. FRP Strengths • Corrosion Resistance • Good Value for the Corrosion Resistance • Superior Joints www.concrete-pipe.org

13. FRP Strengths • Lighter Pipe Weights • High Stiffness Design • Variable wall thicknesses • Improved Hydraulics www.concrete-pipe.org

14. FRP Weakness • Pipe Soil-Structure Design • 3% - 5% Installed Deflection Limits • Delivery Cost • OD based not ID based pipe sizes www.concrete-pipe.org

15. FRP Weakness • Recent Jobsite Issues • Delivered Pipe Shape Consistency • Circumferential Cracking • Limited Marketing and Sales Representation (Ameron) www.concrete-pipe.org

16. FRP Opportunities • Reduced Allowable Limits on Infiltration and Exfiltration • Reluctance for the RCP industry to participate in the sanitary business www.concrete-pipe.org

17. FRP Opportunities • RCP has not invested into research and development • Joint performance is contractor sensitive • RCP Industry Consolidation www.concrete-pipe.org

18. FRP Opportunities • RCP has a poor performance history in many areas • Reluctance to update equipment • RCP constant reduction of technical field personnel • RCP limited competitive product knowledge www.concrete-pipe.org

19. FRP Threats • Added Competitors • Market expansion • Limited production capabilities • Consolidation of the RCP Industry • Bringing improved manufacturing to more locations • Renewed Interest in the Sanitary Market www.concrete-pipe.org

20. FRP Threats • Increased Recognition of Post Installation Testing • Lower Costs and Improved RCP Manufacturing • Improved Secondary Liner Systems www.concrete-pipe.org

21. FRP Threats • RCP industry is developing a better understanding of the competition • RCP is developing stronger market allies • Improved Competitor Marketing www.concrete-pipe.org

22. Summary • Keep a SWOT Analysis Simple. The more complicated the process, the less likely it is to be implemented and used. www.concrete-pipe.org

23. Questions www.concrete-pipe.org