What this Presentation Will Cover

2. What this Presentation Will Cover • What we do. • What is inbound/internet marketing. • Questions about your site that must be answered if you are serious about succeeding on the internet. • Explanation of several short term and long term internet strategies. • Our success stories. • Covering all the bases. • Trends and special offers. Copywright World Reach Internet info@worldreachseo.com

3. Who I am and What I do • Internet Marketing • Market Research • Internet Strategies • Content Creation • Syndication and Distribution • Social Media monitoring and engagement. • Pay per click advertising campaigns. Copywright World Reach Internet info@worldreachseo.com

4. ALL DESIGNED FOR ONE PURPOSE • TO INCREASE YOUR BUSINESS’ INTERNET REVENUE Copywright World Reach Internet info@worldreachseo.com

5. What is SEO? • SEO is a combination of tactics and strategies including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines Copywright World Reach Internet info@worldreachseo.com

6. What is Inbound Marketing? Copywright World Reach Internet info@worldreachseo.com

7. Showing Your Expertise with Valuable Content • Setting yourself apart requires you to offer something of value and quality to the client in order to attract their attention. In old school marketing valuable information or expertise was a closely guarded secret, now it is the only way to get noticed on the internet. Offering high quality content or useful advice or expertise is a means of proving your worth to an internet audience that has a short attention span. Copywright World Reach Internet info@worldreachseo.com

8. SEO is Hard Work! Copywright World Reach Internet info@worldreachseo.com

9. Do you know if your web site is working for you? • Do you track visitor behavior on your on your site? • Do you know your TCO? • Do you know what your internet sales are? • Do you know the average value of an internet lead? • Do you know what your competition is doing on the internet? • Are you receiving regular reports on your web sites performance? Copywright World Reach Internet info@worldreachseo.com

10. On Page Optimization Or judging your web sites’ usability Copywright World Reach Internet info@worldreachseo.com

11. Is Your web site Inviting? Copywright World Reach Internet info@worldreachseo.com

12. Is Your Website Clear? Copywright World Reach Internet info@worldreachseo.com

13. Does Your Website have clear Calls to Action? Copywright World Reach Internet info@worldreachseo.com

14. Does Your Website Identify With Your Clients? Copywright World Reach Internet info@worldreachseo.com

15. Our Client Blue Water Properties Copywright World Reach Internet info@worldreachseo.com

16. Our Success Stories! Copywright World Reach Internet info@worldreachseo.com

17. A conversion Success Story Copywright World Reach Internet info@worldreachseo.com

18. Conversion Math • Traffic Without Conversions is Meaningless • In this case here is our conversion equation • A submitted contact form is considered a conversion, this is the metric we are tracking. • Every Third Contact results in a booking • The average booking amounts to $242.50 • Our Formula Therefore is • (891/3) * $242.50 = $72,055.50 Copywright World Reach Internet info@worldreachseo.com

19. Cover All The Bases • SEO is just One Part of Internet Marketing • Must Address Social Media • Pay Per Click (Not just Google) • Integrate with Conventional Media • Quality Content Creation/ Syndication Including Video • On Page Optimization • Clear Cut Design • Clear Presentation of Product or Service • Analytics & Testing • Spying on the competition! Copywright World Reach Internet info@worldreachseo.com

20. Social Media Engagement Copywright World Reach Internet info@worldreachseo.com

21. Multimedia/Video Sites • Youtube is the second biggest search engine after google • Youtube is only one of many video sites • Any written or spoken content on these networks should be keyword optimized. Copywright World Reach Internet info@worldreachseo.com

22. Pay Per Click Done Right! • Having a Pay Per Click Campaign is important • Increases The Brand Visibility • Excellent testing ground for Conversion keywords • By Using Conversion Tracking Its easy to calculate ROI on Pay Per Click • Remember Pay Per Click is not just Google Anymore Copywright World Reach Internet info@worldreachseo.com

23. A FEW THINGS TO REMEMBER ABOUT ANY INTERNET MARKETING CAMPAIGN! Copywright World Reach Internet info@worldreachseo.com

24. Product/Service • Great Search Marketing will not hide a sub par product or service. Copywright World Reach Internet info@worldreachseo.com

25. Patience • Search marketing is a long term process, overnight success is extremely rare. Copywright World Reach Internet info@worldreachseo.com

26. Design & Usability • Providing a great user experience should be a part of your marketing plan. Copywright World Reach Internet info@worldreachseo.com

27. Analytics • Without analytics how will you know what’s working or not? Copywright World Reach Internet info@worldreachseo.com

28. Content • Users want it, search engines need it. Search marketing success demands it! Copywright World Reach Internet info@worldreachseo.com

29. Links • Links tell search engines how popular your content is. Anchor text is key. Copywright World Reach Internet info@worldreachseo.com

30. Social/Local Findability • Engage with your customers on local and social sites. Copywright World Reach Internet info@worldreachseo.com

31. The Importance of Youtube Copywright World Reach Internet info@worldreachseo.com

32. The Importance of Google With the right marketing strategy, getting found on Google’s organic search can be a very attainable goal. In the offline world, it is location, location, location. In the online world, it’s traffic, traffic, traffic. Google and other search engines can make or break a small business online. That’s why it is so very important to understand how to harness the effectiveness of the search engines by using good promotion methods for your blog or website. Copywright World Reach Internet info@worldreachseo.com

33. Google's Dominance Copywright World Reach Internet info@worldreachseo.com

34. SEO in Other languages Spanish English • Hoteles Costa Rica • 135,000 searches • Competition = Low • Price Per Click = $.37 • Hotels Costa Rica • 135,000 searches • Competition= High • Price Per Click= $1.67 Copywright World Reach Internet info@worldreachseo.com

35. Mobile Browsing Trends Copywright World Reach Internet info@worldreachseo.com

36. Are You Mobile Ready? Copywright World Reach Internet info@worldreachseo.com

37. Free Positioning Analysis Copywright World Reach Internet info@worldreachseo.com

38. ARE YOU DOING THE RIGHT THING WHEN IT COMES TO YOUR WEB SITE? Copywright World Reach Internet info@worldreachseo.com