Worldjournal The No.1 Chinese Language News Website in North America

1. Worldjournal.com The No.1 Chinese Language News Website in North America www.worldjournal.com“Click Your World” 2009. June

2. Overview • Birth: Inheriting the credibility of its mother brand World Journal, Worldjournal.com was launched in Jan, 1999 with the mission to fulfill the daily information needs within Chinese community with fast, easy and interactive access with the brand spirit of “Making Technology into Beautiful Life” • Advanced: Worldjournal.com completed the website redesign on Apr 1, 2009. and established the five main area sub-Homepages (NY,LA,SF,TOR,VAN) to further accomplish its goal of serving local communities with both global news availability and local focus. • Growth：Within just10 years, Worldjournal.com has become the No.1 Chinese language news website in North American and carries over 100,000 visits and 5,600,000 page views a day and the number is still growing. Over 85% visitors are from U.S.A. • Visits/ day：100,000 visits • Page views/ day：540,000 page views • Pages/visit：5.85 pages • Avg. time on site：8.09 min • Source：Apr. 2009. Google Analytics

3. The One Stop Information Platform • Global Access, Local Focus： Worldjournal.com covers global news from, U.S.A, China, Taiwan, Hong Kong, International etc. and provide local news from main areas of New York, Los Angele, San Francisco, Vancouver and Toronto to other cities of New Jersey, Boston, DC, Huston/Dallas, Chicago and Atlanta/Florida. • Expanded Content: Not only offers fair news, worldjournal.com also provides practical life information including medical care, law & immigration, life and fashion and literature., etc. • Various product lines：Worldjournal.com provides various services and products that give visitors an easy way to fulfill their daily communication need in just one stop. Product and services includes: • Yellow Page: WJYP (YP.worldjournal.com) • Blog：WJBlog (Blog.worldjournal.com) • Online Newspaper: ePaper (ePaper.worldjournal.com) • Multimedia: WJ Camera (www.worldjournal.com/wjcamera) • Newsletter: eNews (www.worldjournal.com/eNews)

4. Related product lines WJYP: YP.worldjournal.com The most convenient and informative Chinese online yellow page among North America that providesover 400,000 business listings and creditable consumer feedbacks. WJBlog: Blog.worldjournal.com An interactive platform that allows users to blog, view, comment, recommend and share their life experience. WJeNews: eNews.worldjournal.com eNews is a weekly eNewsletter that are sent to over 12,000 Worldjournal.com opted-in members through proactive email system . eNews has performed an outstanding open and click through rate of 38% and 18% respectively and provides a database marketing option. WJCamera: www.worldjournal.com/pages/cameraWJCamera contains multimedia contents that are contributed by both website viewers and professional worldjournal.com editorial team, including news related clips , community activity highlights and event.

5. WJ Camera WJBlog WJ eNews WJYP

6. Why Choose Worldjournal.com? • According Alexa.com, Worldjournal.com is： • The number 1 Chinese news website in North America • The top 50 Chinese website in the world (Traditional Chinese Character website) • In comparison with sina.com: • source • http://www.alexa.com/siteinfo/worldjournal.com • http://www.alexa.com/siteinfo/sina.com

7. Ad category • Homepage：www.worldjournal.com • Five Main Area： • New York：NY.worldjournal.com • Los Angele：LA.worldjournal.com • San Francisco：SF.worldjournal.com • Vancouver：VAN.worldjournal.com • Toronto：TOR.worldjournal.com • Other Cities： • Boston, New Jersey, DC, Atlanta/Florida, Chicago, TX, Las Vegas, San Diego, Seattle/Hawaii • Content page : • News : US, China, Taiwan, Hong Kong, International, Finance, Entertainment Sports, • Technology, Hot Topics, Forum, Online Poll. • Life: Law, Article, US life, World Journal weekly, etc.

8. Integrated media planning services • Wolrdjournal.com is the one stop online information platform that leverages the most influential Chinese newspaper in North America, World Journal, and generates the unique competency of planning intergraded media services. • Advertisement: • Print ad: World Journal. The most influential Chinese newspaper in north America. • Online ad：Provide both CPM and flat fee ad types that clients could make the most cost effective media buying within Worldjournal.com. • Email and database marketing: • With the over 12,000 opted-in subscribers of eNews, clients could segment this database by region, gender and age. • Various contents：Various contents allow clients to target their audience by relative contents therefore generates more response.

9. Case Sharing 1: Holiday eCardFIRSTRADE for Chinese New Year Holiday • Main entrance: Logo • Banner entrance • WJ eNews • Festival eCard • Related news content • WJ Blog

10. More Holiday eCard Examples

11. Case Sharing 2: Lantern Festival “Lantern Festival "is one of the most important Chinese festival that traditionally Chinese family gathers for feast and plays with idiom quiz. The event inherited this tradition and provides incentives for visitors to answer online idiom quiz and has successfully become a long term local business sponsored event . newspaper ad / website ad event webpage Lantern riddle system

12. More Event Examples • Online Top Ten News • New York beauty contest online photography competition

13. Other than online events, our editorial team creates special news section based for major news and incidents. Some examples: Year 2008 The Beijing Olympics Sichuan earthquake Year 2009 Swine flue epidemic Case Sharing 3: Topic news section and event

14. Contact Us For Advertising

15. WorldJournal.com Flow Analysis Google Analytics 2009

16. WorldJournal ePaper Flow Analysishttp://epaper.worldjournal.com Google Analytics 2009

17. WJYP Flow Analysishttp://yp.worldjournal.com Google Analytics 2009